Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Automate your emails, save yourself a ton of time.

Automate your emails, save yourself a ton of time.

by Gabi Falanga 6 min read

Email automation for strategic gifting season marketing

In the mad rush to get everything done, automation can give you back some time. One simple and effective step is to automate your emails.

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Taking risks and accepting failures: Grip6’s journey to success

Taking risks and accepting failures: Grip6’s journey to success

by Gabi Falanga 6 min read

BJ Minson, founder of Grip6 inspecting his product made in USA

Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.

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Why you should be focusing on BFCM right now

Why you should be focusing on BFCM right now

by Ross Allchorn 7 min read

Focus on BFCM
Photo by Kevin Ku

BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again. 

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Ecommerce booms in face of Covid-19

Ecommerce booms in face of Covid-19

by Gabi Falanga 4 min read

Roddy Smith - Spently

According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.

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Tips to using your time wisely during the COVID-19 Pandemic

Tips to using your time wisely during the COVID-19 Pandemic

by Ross Allchorn 6 min read

Working from home during COVID-19 Pandemic

Photo by Roberto Nickson

In the wake of the COVID-19 pandemic, many businesses are left with an uncertain future. Many brick and mortar businesses have closed their doors indefinitely (some will reopen, others not so lucky), and retailers are looking to ecommerce to secure their brand a future.

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Primer on Ecommerce Automation

Primer on Ecommerce Automation

by Ross Allchorn 6 min read

Ecommerce Automation

Shopify store automation apps free up your time, prevent errors, and create a better customer experience.

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Get your Ecommerce Store Black Friday ready

Get your Ecommerce Store Black Friday ready

by Ross Allchorn 6 min read

BFCM 2019 Shopify

The question on the minds of everyone running an Ecommerce business at this time of year is ‘Am I ready for Black Friday?’. As Black Friday, Cyber Monday, Halloween, and the Festive Season are looming, you need to be absolutely sure you can cope with the influx of sales without compromising on the quality of your customer service. You also need to have all your marketing ducks in a row to capitalise on this phenomenal opportunity to boost your online sales.

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Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn 6 min read

Do you know what areas of your home page get clicks?  How about what pages nobody scrolls down?  Heat maps help you make the most of your store layout.

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Consumer consciousness drives brands to be more socially responsible

Consumer consciousness drives brands to be more socially responsible

by Ross Allchorn 6 min read

Social Responsibility in Ecommerce

Locally or globally, paying it forward is appreciated by potential customers.  And it isn't hard or expensive to set up.

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Boost repeat business with your transactional emails

Boost repeat business with your transactional emails

by Ross Allchorn 7 min read

Transactional emails in Shopify ecommerce

Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own. 

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Pilgrimage to Shopify Unite - 2019

Pilgrimage to Shopify Unite - 2019

by Ross Allchorn 11 min read

Shopify Unite Conference 2019

I went to the center of it all.  The homeland, the mothership.  Here's what I found.

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Your Shopify store is live, now what?

Your Shopify store is live, now what?

by Ross Allchorn 6 min read

Ecommerce conversion optimization

You built your Shopify store, but the sales aren't happening.  Here's what to work on.

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