Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Automate your emails, save yourself a ton of time.

Automate your emails, save yourself a ton of time.

by Gabi Falanga September 29, 2020 7 min read

Email automation for strategic gifting season marketing

In the mad rush to get everything done in preparation for gifting season, automation can give you back some time. One simple and effective step is to automate your emails.

Read More

Why you should be focusing on BFCM 2020 now

Why you should be focusing on BFCM 2020 now

by Ross Allchorn June 17, 2020 7 min read

Focus on BFCM
Photo by Kevin Ku

BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again. 

Read More

Taking risks and accepting failures: Grip6’s journey to success

Taking risks and accepting failures: Grip6’s journey to success

by Gabi Falanga May 28, 2020 6 min read

BJ Minson, founder of Grip6 inspecting his product made in USA

Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.

Read More

Ecommerce booms in face of Covid-19

Ecommerce booms in face of Covid-19

by Gabi Falanga May 14, 2020 4 min read

Roddy Smith - Spently

Ecommerce hasn’t been immune to the coronavirus pandemic, growing dramatically as stores scramble to cater for an influx of online shoppers. According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.

Read More

Tips to using your time wisely during the COVID-19 Pandemic

Tips to using your time wisely during the COVID-19 Pandemic

by Ross Allchorn April 06, 2020 6 min read

Working from home during COVID-19 Pandemic

Photo by Roberto Nickson

In the wake of the COVID-19 pandemic, many businesses are left with an uncertain future. Many brick and mortar businesses have closed their doors indefinitely (some will reopen, others not so lucky), and retailers are looking to ecommerce to secure their brand a future.

Read More

Primer on Ecommerce Automation

Primer on Ecommerce Automation

by Ross Allchorn December 17, 2019 6 min read

Ecommerce Automation

Automation has become a real obsession when it comes to technology and making life and work better for everyone. We can see it everywhere in our daily lives, from programmable coffee machines, fridges that order groceries when you’re getting low, the artificially intelligent bots that answer simple questions on websites, to Google Maps that offers the fastest route to our destination. [..]

Read More

Get your Ecommerce Store Black Friday ready

Get your Ecommerce Store Black Friday ready

by Ross Allchorn October 30, 2019 6 min read

BFCM 2019 Shopify

The question on the minds of everyone running an Ecommerce business at this time of year is ‘Am I ready for Black Friday?’. As Black Friday, Cyber Monday, Halloween, and the Festive Season are looming, you need to be absolutely sure you can cope with the influx of sales without compromising on the quality of your customer service. You also need to have all your marketing ducks in a row to capitalise on this phenomenal opportunity to boost your online sales.

Read More

Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn September 18, 2019 6 min read

If your ecommerce store has been up and running for a while with purchases neatly ticking over but you’re not seeing the surge you expected to see by now, heat mapping is certainly something you should be adding to your process of optimisation.

Read More

Consumer consciousness drives brands to be more socially responsible

Consumer consciousness drives brands to be more socially responsible

by Ross Allchorn July 30, 2019 6 min read

Social Responsibility in Ecommerce

Consumers are becoming increasingly aware of their power for effecting change over brands, and one way they’re using their power for good is through supporting brands that give back. 

Read More

Boost repeat business with your transactional emails

Boost repeat business with your transactional emails

by Ross Allchorn July 09, 2019 7 min read

Transactional emails in Shopify ecommerce

Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own. 

Read More

Pilgrimage to Shopify Unite - 2019

Pilgrimage to Shopify Unite - 2019

by Ross Allchorn June 28, 2019 11 min read

Shopify Unite Conference 2019

Having now recovered from the three day journey back from Toronto, Canada, I thought it worthwhile to put together some words and pictures to document my journey to the annual Shopify Unite conference.

Read More

Your Shopify store is live, now what?

Your Shopify store is live, now what?

by Ross Allchorn March 01, 2019 6 min read

Ecommerce conversion optimization

It is perhaps a couple of months (or a year or so) after your ecommerce store was first launched. You’re patiently watching the conversions tick over each week, and you start to wonder - what’s next? 

Read More

1 2 Next