Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

How Buffer adds sparkle to social media marketing

How Buffer adds sparkle to social media marketing

by Gabi Falanga 6 min read

Amanda Marochko is the head of strategic partnerships at Buffer – which offers a set of social media marketing tools. She talked to ShopCreatify about how ecommerce merchants can integrate Buffer with their Shopify stores to easily plan, create and execute content marketing strategies. Marochko worked at Shopify for three years before moving to Buffer early in 2020. She was ShopCreatify’s partner manager and had met founder and CEO, Ross Allchorn, during her visits to South Africa.

Read More

Prepare your store for Black Friday

Prepare your store for Black Friday

by Gabi Falanga 6 min read

Being well-prepared for BFCM means that your site will be ready for the subsequent Halloween and festive season gifting period when you’ll no doubt want to maintain high quality of customer service while coping with the influx of sales. Knowing that your platform is sound and optimized to convert the maximum sales, and that your marketing strategies have been working hard for you in the lead up to BFCM, will allow you to focus your energies where they’re needed on the big day.

Read More

Troubleshooting a low conversion rate

Troubleshooting a low conversion rate

by Gabi Falanga 4 min read

Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.

Read More

Creating key pages for your Shopify store

Creating key pages for your Shopify store

by Gabi Falanga 4 min read

There are a few pages that are essential to have when you create an online store, such as the home, about, contact, frequently asked questions (FAQ), and policy pages. These give your customers information about your business, how to get in touch with you, and why they should trust you. These pages might not change much (like product pages do) but it’s important to use them to portray a professional image.

Read More

Keeping customers post-Covid

Keeping customers post-Covid

by Gabi Falanga 5 min read

Online shopping exploded during the coronavirus pandemic as customers started shopping online more. Some stores reported unheard of increases in business. The vaccine rollout in the US might see the return of some semblance of normality. So what will merchants do to retain new customers from the past year? We look at ways to sustain this growth and make sure that short-term customers become long-term ones.

Read More

Automate your emails, save yourself a ton of time.

Automate your emails, save yourself a ton of time.

by Gabi Falanga 6 min read

Email automation for strategic gifting season marketing

In the mad rush to get everything done, automation can give you back some time. One simple and effective step is to automate your emails.

Read More

Taking risks and accepting failures: Grip6’s journey to success

Taking risks and accepting failures: Grip6’s journey to success

by Gabi Falanga 6 min read

BJ Minson, founder of Grip6 inspecting his product made in USA

Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.

Read More

Why you should be focusing on BFCM right now

Why you should be focusing on BFCM right now

by Ross Allchorn 7 min read

Focus on BFCM
Photo by Kevin Ku

BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again. 

Read More

Ecommerce booms in face of Covid-19

Ecommerce booms in face of Covid-19

by Gabi Falanga 4 min read

Roddy Smith - Spently

According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.

Read More

Tips to using your time wisely during the COVID-19 Pandemic

Tips to using your time wisely during the COVID-19 Pandemic

by Ross Allchorn 6 min read

Working from home during COVID-19 Pandemic

Photo by Roberto Nickson

In the wake of the COVID-19 pandemic, many businesses are left with an uncertain future. Many brick and mortar businesses have closed their doors indefinitely (some will reopen, others not so lucky), and retailers are looking to ecommerce to secure their brand a future.

Read More

Primer on Ecommerce Automation

Primer on Ecommerce Automation

by Ross Allchorn 6 min read

Ecommerce Automation

Shopify store automation apps free up your time, prevent errors, and create a better customer experience.

Read More

Get your Ecommerce Store Black Friday ready

Get your Ecommerce Store Black Friday ready

by Ross Allchorn 6 min read

BFCM 2019 Shopify

The question on the minds of everyone running an Ecommerce business at this time of year is ‘Am I ready for Black Friday?’. As Black Friday, Cyber Monday, Halloween, and the Festive Season are looming, you need to be absolutely sure you can cope with the influx of sales without compromising on the quality of your customer service. You also need to have all your marketing ducks in a row to capitalise on this phenomenal opportunity to boost your online sales.

Read More

1 2 Next