Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

How Does Your E-commerce Store Stack Up? And How to Figure It Out.

How Does Your E-commerce Store Stack Up? And How to Figure It Out.

by Ross Allchorn 2 min read

Imagine your online store is a brick-and-mortar shop in the bustling marketplace of the internet. Shoppers flood the virtual streets, but are they stopping by your window, browsing your aisles, and ringing up purchases?

Sure, you get a few customers here and there, but is your store thriving, or is it getting lost in the crowd? Here's how to grab your metaphorical magnifying glass and analyze the inner workings of your e-commerce site.

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Optimize The Most Important Template on Your E-commerce Store

Optimize The Most Important Template on Your E-commerce Store

by Ross Allchorn 2 min read

In e-commerce, the product detail page (PDP) plays a crucial role in converting visitors into customers.

Optimizing your PDP can significantly impact your sales and overall success. Let's delve into why optimizing your PDP is so important and explore some key tips to enhance it.

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Three Email Automations on Steroids for E-commerce

Three Email Automations on Steroids for E-commerce

by Ross Allchorn 2 min read

Have you ever lost a sale because someone abandoned their cart, forgot about a product they browsed, or simply drifted away from your brand?

It happens to the best of us!

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Making Sense of a Large E-commerce Product Catalog

Making Sense of a Large E-commerce Product Catalog

by Ross Allchorn 2 min read

At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.

Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.

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Level Up Your Online Store: 7 Winning Tactics for Happy Customers

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

by Ross Allchorn 3 min read

Running an online store is awesome! But with so much competition, how do you make sure shoppers pick you?

The answer is simple: create an amazing customer experience. Here's how to turn your website into a customer magnet.

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Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

by Ross Allchorn 3 min read

Imagine you're at a bakery, piling delicious cookies onto a tray. You reach for the checkout, but suddenly get distracted and leave your sugary treats behind!

That's kind of what happens in online stores all the time. People add items to their carts but abandon them before paying.

This "shopping cart graveyard" can cost your business a lot of money. But fear not, there's a way to bring those cookies (or whatever you sell) back to life: abandoned cart recovery emails!

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Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

by Ross Allchorn 3 min read

In the fast-paced world of e-commerce, where attention spans are fleeting and competition is fierce, urgency marketing has become a popular tool to nudge customers towards a purchase.

It leverages the power of scarcity and time sensitivity to create a sense of urgency, encouraging immediate action.

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See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

by Ross Allchorn 2 min read

In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.

"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)

This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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Photo by regularguy.eth on unsplash - money sucked up by vacuum

Is your Shopify store costing you sales?

by Gabi Falanga 6 min read

Wasting opportunity at any step along the way not only loses you sales, but actually costs you money. Fewer sales mean higher overheads. You are already paying to be on the Shopify platform, paying hosting fees, ads to drive traffic to the site etc. So why get less than you can out of that online footprint?

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How hot tubs make the case for feature-rich REVIEWS.io

How hot tubs make the case for feature-rich REVIEWS.io

by Gabi Falanga 7 min read

REVIEWS.io’s Rich Ball talks about hot tubs, the benefits of video reviews, and how to handle negative and fake reviews.

What do hot tubs have to do with customer reviews? Quite a lot according to REVIEWS.io’s Rich Ball. Rich introduces himself as the brand’s marketing and brand manager, even though his email signature claims he’s a senior front-end developer. Turns out, he’s a man of many talents filling both roles.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

by Ross Allchorn 1 min read

Kincaid's is Music was the winner of our survey competition held in late 2021 and with so many musos on our team, their story really "resonated" (huh, see what I did there?) with us.

One of the prizes was a teardown video by me and also $300 credit with TaskHusky. The video is on the other side of the jump, and I hope you enjoy it as much as we enjoyed making it.

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Setup your ecommerce calendar checklist or die...

Setup your ecommerce calendar checklist or die...

by Daniel Connor 3 min read

...a little inside every time you miss an opportunity.

Setting up your online store’s calendar checklist, then acting on it timeously, is a strategic mindset that can boost conversion rates throughout the year. Ok, it won’t kill you not to, but that’s bordering on double negative. If you’d rather hit your targets… Follow me!

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