Who this article is for?
E-commerce store owners that are already trading; though you'll still gather valuable knowledge if you're an aspiring e-commerce entrepreneur.
Video content is shared 1200% more than text and images combined.
Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.
The video on our client Small Pet Select's PDP.
According to recent studies, including a video on your PDP can increase conversions by more than 80%. That's a significant boost in sales! By showcasing your products through video, you can provide a more immersive and engaging experience for your customers.
Not only does video help you sell more, but it also helps build trust with your customers. By putting a face to your business, you humanize your brand and create a personal connection with your audience. This personal touch goes a long way in establishing credibility and loyalty.
If you're still not convinced about the power of video marketing, consider these eye-opening statistics:
These statistics clearly show that video is the new normal in the e-commerce world. If you're not leveraging this powerful tool, you're missing out on a huge opportunity to grow your business.
A strip of scrolling videos displayed in various contextual locations on the same site.
Now that you understand the importance of video marketing, it's time to take action. Here are some steps to get you started:
Remember, video marketing is not just a trend—it's here to stay. By incorporating videos into your e-commerce strategy, you can boost your sales, build trust with your customers, and stay ahead of the competition. So, what are you waiting for? Start creating compelling videos today and watch your business thrive!
It's also not just us saying this, so I advise checking out this great article on the same topic.
Cover photo by Joey Huang