Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

3 min read

Who this article is for? 
E-commerce store owners that are already trading; though you'll still gather valuable knowledge if you're an aspiring e-commerce entrepreneur.

Video content is shared 1200% more than text and images combined. 

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

Video modal popup on an e-commerce store product detail page (pdp)
The video on our client Small Pet Select's PDP.

Why should you use video on your product detail pages?

According to recent studies, including a video on your PDP can increase conversions by more than 80%. That's a significant boost in sales! By showcasing your products through video, you can provide a more immersive and engaging experience for your customers.

Not only does video help you sell more, but it also helps build trust with your customers. By putting a face to your business, you humanize your brand and create a personal connection with your audience. This personal touch goes a long way in establishing credibility and loyalty.

Video marketing statistics you need to know

If you're still not convinced about the power of video marketing, consider these eye-opening statistics:

  • 76% of video marketers reported an increase in sales by using videos on their e-commerce store.
  • 90% of customers say that videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • Video content is shared 1200% more than text and images combined.

These statistics clearly show that video is the new normal in the e-commerce world. If you're not leveraging this powerful tool, you're missing out on a huge opportunity to grow your business.

Strip of videos on e-commerce store.
A strip of scrolling videos displayed in various contextual locations on the same site.

How to get started with video marketing

Now that you understand the importance of video marketing, it's time to take action. Here are some steps to get you started:

  1. Invest in quality equipment: To create professional-looking videos, you'll need a good camera, microphone, and lighting setup.
  2. Plan your content: Before hitting the record button, outline what you want to say and show in your videos. This will help you stay organized and deliver a clear message.
  3. Keep it short and engaging: Attention spans are short, so aim for videos that are no longer than a few minutes. Make sure to grab your viewers' attention from the start and keep them engaged throughout.
  4. Promote your videos: Once you've created your videos, don't forget to promote them on your website, social media channels, and email newsletters. The more exposure your videos get, the more impact they'll have on your sales.

Remember, video marketing is not just a trend—it's here to stay. By incorporating videos into your e-commerce strategy, you can boost your sales, build trust with your customers, and stay ahead of the competition. So, what are you waiting for? Start creating compelling videos today and watch your business thrive!

It's also not just us saying this, so I advise checking out this great article on the same topic.

If you feel the need for some guidance on getting your awesome video marketing strategy and implementation done, please do reach out to us here or email.

Cover photo by Joey Huang

Ross Allchorn
Ross Allchorn

Hi, I'm Ross, an entrepreneur and a specialist in e-commerce. I founded ShopCreatify in 2015 and loving every second of working with our great ecommerce merchant clients.