Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

What Theme Should You Use On Your Shopify Store?

What Theme Should You Use On Your Shopify Store?

by Ross Allchorn 3 min read

When it comes to setting up your online store on Shopify, one of the most crucial decisions you'll make is choosing the right theme.

With so many options available, it can be overwhelming to decide which theme will best suit your store's needs.

As experts in the Shopify e-commerce industry for almost a decade (possibly more depending when you're reading this), let's explore the factors you should consider when selecting a Shopify theme.

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Three Email Automations on Steroids for E-commerce

Three Email Automations on Steroids for E-commerce

by Ross Allchorn 2 min read

Have you ever lost a sale because someone abandoned their cart, forgot about a product they browsed, or simply drifted away from your brand?

It happens to the best of us!

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Making Sense of a Large E-commerce Product Catalog

Making Sense of a Large E-commerce Product Catalog

by Ross Allchorn 2 min read

At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.

Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.

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Level Up Your Online Store: 7 Winning Tactics for Happy Customers

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

by Ross Allchorn 3 min read

Running an online store is awesome! But with so much competition, how do you make sure shoppers pick you?

The answer is simple: create an amazing customer experience. Here's how to turn your website into a customer magnet.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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What makes e-commerce a better business type?

What makes e-commerce a better business type?

by Ross Allchorn 2 min read

When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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Hope Is Not A Tactic - Take Action!

Hope Is Not A Tactic - Take Action!

by Ross Allchorn 3 min read

While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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Survival of the fittest - Adaptability is key

Survival of the fittest - Adaptability is key

by Ross Allchorn 2 min read

In the ecommerce landscape, technological advancements are crucial to the success of a business. Companies that fail to keep up with these changes risk falling behind their competitors. The introduction of smartphones and tablets, for example, led to the emergence of mobile commerce. Ecommerce businesses that didn't optimize their websites for mobile devices lost out on a huge customer base.

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Why migrate from WooCommerce to Shopify?

Why migrate from WooCommerce to Shopify?

by Ross Allchorn 3 min read

There are several reasons why people are migrating from WooCommerce to Shopify. One of the biggest reasons is ease of use and simplicity.

Shopify is known for its user-friendly interface and streamlined setup process, making it much easier for non-technical users to get started with their online store compared to WooCommerce, which can be more complex and require technical know-how.

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Shopify store evolution - Ape-man: Photo by Gratisography

The evolution of a Shopify store, with ShopCreatify

by Daniel Connor 4 min read

Find out where your ecommerce store is on its evolutionary timeline and see how we can help you at each stage. From migration or inception to birth, growth, optimization, and maintenance phases, as Shopify Experts, we are here to ensure the propagation of the Shopify species.

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How hot tubs make the case for feature-rich REVIEWS.io

How hot tubs make the case for feature-rich REVIEWS.io

by Gabi Falanga 7 min read

REVIEWS.io’s Rich Ball talks about hot tubs, the benefits of video reviews, and how to handle negative and fake reviews.

What do hot tubs have to do with customer reviews? Quite a lot according to REVIEWS.io’s Rich Ball. Rich introduces himself as the brand’s marketing and brand manager, even though his email signature claims he’s a senior front-end developer. Turns out, he’s a man of many talents filling both roles.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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A quick primer on Shopify integrations

A quick primer on Shopify integrations

by Gabi Falanga 4 min read

Found in translation: What you need to know about custom Shopify integrations. Shopify does a great job at straightforward Ecommerce. However, there are times when you will need to integrate with another system, be it an accounting package or an inventory management tool.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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The inside scoop on how to migrate your online store to Shopify

The inside scoop on how to migrate your online store to Shopify

by Gabi Falanga 4 min read

Outdated software, lack of integration, slow loading speed and limited features. These are just some of the reasons you might want to migrate your store to Shopify from a different Ecommerce platform. Migrating or ‘replatforming’ can potentially be complex, even if your store is basic, with limited products.

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Festive season readiness: How to get everything ‘wrapped’ up before Christmas

Festive season readiness: How to get everything ‘wrapped’ up before Christmas

by Gabi Falanga 4 min read

Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.

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The Flex theme by Out of the Sandbox

The Flex theme by Out of the Sandbox

by Ross Allchorn 2 min read

As one of Out of the Sandbox's longest standing partners, we're proud to announce the launch of version 2.0 of their flagship theme Flex. We've built with the Flex theme and it's safe to say that it's one of the most versatile themes you can get out of the (sand) box.

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