At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.
Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.
Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.
In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.
This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.
In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.
"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)
This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.
In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.
As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.
Amanda Marochko is the head of strategic partnerships at Buffer – which offers a set of social media marketing tools. She talked to ShopCreatify about how ecommerce merchants can integrate Buffer with their Shopify stores to easily plan, create and execute content marketing strategies. Marochko worked at Shopify for three years before moving to Buffer early in 2020. She was ShopCreatify’s partner manager and had met founder and CEO, Ross Allchorn, during her visits to South Africa.
We fix pain points for Shopify ecommerce stores. And one of the most common pain points is time spent answering emails or on phone calls about products and returns. We feel ya', Customer Service teams. Let's fix this.
