Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

What Theme Should You Use On Your Shopify Store?

What Theme Should You Use On Your Shopify Store?

by Ross Allchorn 3 min read

When it comes to setting up your online store on Shopify, one of the most crucial decisions you'll make is choosing the right theme.

With so many options available, it can be overwhelming to decide which theme will best suit your store's needs.

As experts in the Shopify e-commerce industry for almost a decade (possibly more depending when you're reading this), let's explore the factors you should consider when selecting a Shopify theme.

Read More

Three Email Automations on Steroids for E-commerce

Three Email Automations on Steroids for E-commerce

by Ross Allchorn 2 min read

Have you ever lost a sale because someone abandoned their cart, forgot about a product they browsed, or simply drifted away from your brand?

It happens to the best of us!

Read More

Making Sense of a Large E-commerce Product Catalog

Making Sense of a Large E-commerce Product Catalog

by Ross Allchorn 2 min read

At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.

Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.

Read More

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

by Ross Allchorn 3 min read

Running an online store is awesome! But with so much competition, how do you make sure shoppers pick you?

The answer is simple: create an amazing customer experience. Here's how to turn your website into a customer magnet.

Read More

Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

by Ross Allchorn 3 min read

Imagine you're at a bakery, piling delicious cookies onto a tray. You reach for the checkout, but suddenly get distracted and leave your sugary treats behind!

That's kind of what happens in online stores all the time. People add items to their carts but abandon them before paying.

This "shopping cart graveyard" can cost your business a lot of money. But fear not, there's a way to bring those cookies (or whatever you sell) back to life: abandoned cart recovery emails!

Read More

Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

by Ross Allchorn 3 min read

In the fast-paced world of e-commerce, where attention spans are fleeting and competition is fierce, urgency marketing has become a popular tool to nudge customers towards a purchase.

It leverages the power of scarcity and time sensitivity to create a sense of urgency, encouraging immediate action.

Read More

See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

Read More

Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

by Ross Allchorn 2 min read

In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.

"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)

This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.

Read More

Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

Read More