Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Shopify Tech Tip: Add Custom Filters to Your Collections

Shopify Tech Tip: Add Custom Filters to Your Collections

by Ross Allchorn 3 min read

This is an area of Shopify that is constantly evolving, and we think for the better. With Shopify making it increasingly less appealing to use tags for filters on the collection (understandable), we were forced to dig into how they actually want us to do it.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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