In the fast-paced world of e-commerce, where attention spans are fleeting and competition is fierce, urgency marketing has become a popular tool to nudge customers towards a purchase.
It leverages the power of scarcity and time sensitivity to create a sense of urgency, encouraging immediate action.
The five Shopify plans offer various features and levels of flexibility. The lower tier plans are basic and suitable for low-income entry level stores. Meanwhile, the highest offering, Shopify Plus, is ideal for high-income enterprise level stores with numerous transactions. Merchants can upgrade their plan as their requirements change. We discuss the different options and how to decide what’s best for you.
If you’re beginning your ecommerce journey, one of the biggest buzz phrases you’ll stumble across is… “CONVERSION OPTIMIZATION” (Insert dramatic echo here) “Conversion? Is this a cult?”
No no, a conversion is when a user completes any one of your website’s goals, from email sign-ups, to leaving a review, and that grand unicorn in the sky… making a purchase. Optimization is doing everything you can to ensure those conversions are made.
Shopify has everything a merchant needs to get their store up and running straight away. That includes an app store full of apps with various functionalities, which merchants can install on the platform to help meet their business’ needs. However, some merchants have unique requirements, which is why they might consider custom Shopify app development.
Amanda Marochko is the head of strategic partnerships at Buffer – which offers a set of social media marketing tools. She talked to ShopCreatify about how ecommerce merchants can integrate Buffer with their Shopify stores to easily plan, create and execute content marketing strategies. Marochko worked at Shopify for three years before moving to Buffer early in 2020. She was ShopCreatify’s partner manager and had met founder and CEO, Ross Allchorn, during her visits to South Africa.
There are many benefits to offering subscriptions in your ecommerce store. It provides financial and inventory predictability to your business and helps retain customers. Shoppers benefit from the convenience of repeat orders along with discounted products and services.
User experience, or UX, is an important term for anyone who has a website. It considers the user’s journey while on a site and how to make this as easy and intuitive as possible. Luckily, the Shopify platform already includes specific design conventions which make it appealing to users. It is easy enough for merchants to make certain design changes themselves to improve user experience.
Identifying the pain points on your Shopify site is crucial. Use this time to reflect on areas that hurt business, and what you need to do to fix them. Be in a good position to keep those increased sales numbers!
Photo by Austin Kehmeier
Online resources to help guide your ecommerce business through this pandemic
There is some help to get you up and running quickly, to support your community, and to aid us all in getting through Covid-19 times.
Do you know what areas of your home page get clicks? How about what pages nobody scrolls down? Heat maps help you make the most of your store layout.
Locally or globally, paying it forward is appreciated by potential customers. And it isn't hard or expensive to set up.
Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own.
