Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Optimize The Most Important Template on Your E-commerce Store

Optimize The Most Important Template on Your E-commerce Store

by Ross Allchorn 2 min read

In e-commerce, the product detail page (PDP) plays a crucial role in converting visitors into customers.

Optimizing your PDP can significantly impact your sales and overall success. Let's delve into why optimizing your PDP is so important and explore some key tips to enhance it.

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Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

by Ross Allchorn 2 min read

In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.

"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)

This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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Online store redesign depicted on a laptop

9 signs you need to redesign your store

by Gabi Falanga 6 min read

Redesigning your store can give it a new lease on life and increase your revenue. A redesign could entail anything from basic cosmetic changes to more serious structural changes, or even a complete overhaul of the site. But before you get wrapped up in a redesign, how do you determine if that is what your store actually needs? 

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A Shopify success story… ARgENTUM — where science meets poetry

A Shopify success story… ARgENTUM — where science meets poetry

by Daniel Connor 7 min read

ARgENTUM is a luxurious brand of skincare products. Their stunning Shopify store is custom-built to tell their beautiful story. We interviewed the power couple behind the brand.

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Is a custom designed Shopify store worth it?

Is a custom designed Shopify store worth it?

by Gabi Falanga 5 min read

Shopify has a vast array of theme options which offer varying levels of customizability. Despite this, many merchants choose to have a fully custom designed store. This might be because they want it to look or function in a very specific way. Or perhaps they want more control over how it performs. The customization options are endless. 

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