Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

6 Tips for a More Successful Black Friday/Cyber Monday

6 Tips for a More Successful Black Friday/Cyber Monday

by Nina Wolf October 16, 2020 7 min read

Top Shopify Boosts you can implement quickly and easily in the coming weeks. Focusing on just one of these options could mean increased average order values, fewer abandoned carts, and overall happier customers.

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Taking risks and accepting failures: Grip6’s journey to success

Taking risks and accepting failures: Grip6’s journey to success

by Gabi Falanga May 28, 2020 6 min read

BJ Minson, founder of Grip6 inspecting his product made in USA

Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.

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Convert more sales from your current traffic

Convert more sales from your current traffic

by Ross Allchorn May 20, 2020 6 min read

Ecommerce order being fulfilled
Photo by Bench

If ever there was a time to focus on boosting your online sales, it would be now. Despite the extenuating circumstances of what is facing the world right now, eCommerce is booming and it’s time to get on top of your conversion optimisation.

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Ecommerce booms in face of Covid-19

Ecommerce booms in face of Covid-19

by Gabi Falanga May 14, 2020 4 min read

Roddy Smith - Spently

Ecommerce hasn’t been immune to the coronavirus pandemic, growing dramatically as stores scramble to cater for an influx of online shoppers. According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.

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Increase Your Shopify Ecommerce Conversions

Increase Your Shopify Ecommerce Conversions

by Ross Allchorn May 04, 2020 11 min read

Sharpening your Ecommerce Conversion RatesPhoto by Malte Wingen

This list is compiled as much as a resource for us to refer back to when looking to optimize a client store for conversions as it is a collection of information that we thought would be good to share with other Shopify partners, experts and merchants.

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Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn September 18, 2019 6 min read

If your ecommerce store has been up and running for a while with purchases neatly ticking over but you’re not seeing the surge you expected to see by now, heat mapping is certainly something you should be adding to your process of optimisation.

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Consumer consciousness drives brands to be more socially responsible

Consumer consciousness drives brands to be more socially responsible

by Ross Allchorn July 30, 2019 6 min read

Social Responsibility in Ecommerce

Consumers are becoming increasingly aware of their power for effecting change over brands, and one way they’re using their power for good is through supporting brands that give back. 

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Boost repeat business with your transactional emails

Boost repeat business with your transactional emails

by Ross Allchorn July 09, 2019 7 min read

Transactional emails in Shopify ecommerce

Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own. 

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Your Shopify store is live, now what?

Your Shopify store is live, now what?

by Ross Allchorn March 01, 2019 6 min read

Ecommerce conversion optimization

It is perhaps a couple of months (or a year or so) after your ecommerce store was first launched. You’re patiently watching the conversions tick over each week, and you start to wonder - what’s next? 

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Are you leaving money on the table?

Are you leaving money on the table?

by Ross Allchorn December 14, 2018 2 min read

Leaving money on the table

You ticked all the boxes when you set up your ecommerce website, you spent time and resources on good marketing channels, and you’re getting loads of targeted traffic, but you’re not seeing the sales numbers you’d expect.

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