Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.
Photo by Bench
If ever there was a time to focus on boosting your online sales, it would be now. Despite the extenuating circumstances of what is facing the world right now, eCommerce is booming and it’s time to get on top of your conversion optimisation.
Ecommerce hasn’t been immune to the coronavirus pandemic, growing dramatically as stores scramble to cater for an influx of online shoppers. According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.
Photo by Malte Wingen
This list is compiled as much as a resource for us to refer back to when looking to optimize a client store for conversions as it is a collection of information that we thought would be good to share with other Shopify partners, experts and merchants.
If your ecommerce store has been up and running for a while with purchases neatly ticking over but you’re not seeing the surge you expected to see by now, heat mapping is certainly something you should be adding to your process of optimisation.
Consumers are becoming increasingly aware of their power for effecting change over brands, and one way they’re using their power for good is through supporting brands that give back.
Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own.
It is perhaps a couple of months (or a year or so) after your ecommerce store was first launched. You’re patiently watching the conversions tick over each week, and you start to wonder - what’s next?
You ticked all the boxes when you set up your ecommerce website, you spent time and resources on good marketing channels, and you’re getting loads of targeted traffic, but you’re not seeing the sales numbers you’d expect.
