We recently caught up with Shopify’s Hain Joubert who told us about exciting new Shopify features, gave sage advice for merchants, and discussed how the global pandemic has changed ecommerce, probably forever. Joubert was eager to reveal improvements and changes that are underway at Shopify. The platform’s fulfilment network is being revamped with better software and features that give merchants more control and flexibility in managing their orders.
Being well-prepared for BFCM means that your site will be ready for the subsequent Halloween and festive season gifting period when you’ll no doubt want to maintain high quality of customer service while coping with the influx of sales. Knowing that your platform is sound and optimized to convert the maximum sales, and that your marketing strategies have been working hard for you in the lead up to BFCM, will allow you to focus your energies where they’re needed on the big day.
ShopCreatify founder, Ross Allchorn, returned to the Unprepared Podcast with Chase from Honest Ecommerce. This time they discussed the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more.
Merchants looking to grow business online have a number of ecommerce platforms to choose from. Two of the most popular ecommerce platforms are Shopify and Magento. So, should you choose Shopify, or Magento?
Short Answer: There’s no best or worst platform. It’s about which ecommerce platform is best for YOUR business. And we’ve done the groundwork to help you decide…
Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.
There are a few pages that are essential to have when you create an online store, such as the home, about, contact, frequently asked questions (FAQ), and policy pages. These give your customers information about your business, how to get in touch with you, and why they should trust you. These pages might not change much (like product pages do) but it’s important to use them to portray a professional image.
Online shopping exploded during the coronavirus pandemic as customers started shopping online more. Some stores reported unheard of increases in business. The vaccine rollout in the US might see the return of some semblance of normality. So what will merchants do to retain new customers from the past year? We look at ways to sustain this growth and make sure that short-term customers become long-term ones.