Covid-19 has us all guessing about this gifting season. Although sales have been skyrocketing for many online businesses, many households are experiencing reduced incomes and financial worries. Offering financing options on your store will give customers buying power they wouldn’t have had otherwise. On top of that, it can lead to an increase in customers and higher average order values.
Doing good is good for your business’s bottom line. More customers are letting their money talk – moving to brands and products that make an impact and align with their values. In 2015, digital marketing expert Ronny Sage founded ShoppingGives for retailers to donate to causes that are important to their customers.