Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Professional Product Photography with a Smartphone - The Box

Professional Product Photography with a Smartphone - The Box

by Ross Allchorn 3 min read

Product photography light box

Can you take professional (enough) photos of your products with a smartphone?

According to Shopify,you can but being a born skeptic, I needed more solid proof that it can be done, so we set out to test the theory and not only to see if it is possible, but if it is possible to do on a budget.

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