Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

From Hustle to Scale – Surpassing $500k GMV in E-commerce

From Hustle to Scale – Surpassing $500k GMV in E-commerce

by Ross Allchorn 3 min read

Congratulations! Your e-commerce store has broken through the $500,000 GMV mark. That's a fantastic achievement, and it shows you've got the hustle and smarts to build a thriving online business. But what's next? How do you take your success to the next level and keep that growth going?

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Upselling: Increase E-commerce Sales Without Annoying Your Customers

Upselling: Increase E-commerce Sales Without Annoying Your Customers

by Ross Allchorn 2 min read

Ever been at the checkout counter, ready to pay, and the cashier asks if you want fries with that? That's a classic upsell – trying to convince you to buy something extra along with your original purchase.

E-commerce stores use this tactic too, but in a digital world. Let's dive into upsells, where they show up, and how to do them right without driving customers away.

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Making Shopify E-commerce Accessible

Making Shopify E-commerce Accessible

by Ross Allchorn 5 min read

It's the right thing to do... and a legal imperative!

The digital landscape is rapidly evolving, and e-commerce has become a dominant force in retail. While this provides incredible convenience and choice for consumers, it can leave behind those who face challenges navigating online stores due to disabilities. This is where accessibility comes in – ensuring a user-friendly experience for everyone, regardless of ability.

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How Does Your E-commerce Store Stack Up? And How to Figure It Out.

How Does Your E-commerce Store Stack Up? And How to Figure It Out.

by Ross Allchorn 2 min read

Imagine your online store is a brick-and-mortar shop in the bustling marketplace of the internet. Shoppers flood the virtual streets, but are they stopping by your window, browsing your aisles, and ringing up purchases?

Sure, you get a few customers here and there, but is your store thriving, or is it getting lost in the crowd? Here's how to grab your metaphorical magnifying glass and analyze the inner workings of your e-commerce site.

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Optimize The Most Important Template on Your E-commerce Store

Optimize The Most Important Template on Your E-commerce Store

by Ross Allchorn 2 min read

In e-commerce, the product detail page (PDP) plays a crucial role in converting visitors into customers.

Optimizing your PDP can significantly impact your sales and overall success. Let's delve into why optimizing your PDP is so important and explore some key tips to enhance it.

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Making Sense of a Large E-commerce Product Catalog

Making Sense of a Large E-commerce Product Catalog

by Ross Allchorn 2 min read

At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.

Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.

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Level Up Your Online Store: 7 Winning Tactics for Happy Customers

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

by Ross Allchorn 3 min read

Running an online store is awesome! But with so much competition, how do you make sure shoppers pick you?

The answer is simple: create an amazing customer experience. Here's how to turn your website into a customer magnet.

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Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

Don't Lose Sales in the Shopping Cart Graveyard! Recover Abandoned Carts with Email Magic

by Ross Allchorn 3 min read

Imagine you're at a bakery, piling delicious cookies onto a tray. You reach for the checkout, but suddenly get distracted and leave your sugary treats behind!

That's kind of what happens in online stores all the time. People add items to their carts but abandon them before paying.

This "shopping cart graveyard" can cost your business a lot of money. But fear not, there's a way to bring those cookies (or whatever you sell) back to life: abandoned cart recovery emails!

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Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

by Ross Allchorn 3 min read

In the fast-paced world of e-commerce, where attention spans are fleeting and competition is fierce, urgency marketing has become a popular tool to nudge customers towards a purchase.

It leverages the power of scarcity and time sensitivity to create a sense of urgency, encouraging immediate action.

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See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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What makes e-commerce a better business type?

What makes e-commerce a better business type?

by Ross Allchorn 2 min read

When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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Hope Is Not A Tactic - Take Action!

Hope Is Not A Tactic - Take Action!

by Ross Allchorn 3 min read

While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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How hot tubs make the case for feature-rich REVIEWS.io

How hot tubs make the case for feature-rich REVIEWS.io

by Gabi Falanga 7 min read

REVIEWS.io’s Rich Ball talks about hot tubs, the benefits of video reviews, and how to handle negative and fake reviews.

What do hot tubs have to do with customer reviews? Quite a lot according to REVIEWS.io’s Rich Ball. Rich introduces himself as the brand’s marketing and brand manager, even though his email signature claims he’s a senior front-end developer. Turns out, he’s a man of many talents filling both roles.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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Festive season readiness: How to get everything ‘wrapped’ up before Christmas

Festive season readiness: How to get everything ‘wrapped’ up before Christmas

by Gabi Falanga 4 min read

Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.

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