Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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What makes e-commerce a better business type?

What makes e-commerce a better business type?

by Ross Allchorn 2 min read

When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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Hope Is Not A Tactic - Take Action!

Hope Is Not A Tactic - Take Action!

by Ross Allchorn 3 min read

While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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How hot tubs make the case for feature-rich REVIEWS.io

How hot tubs make the case for feature-rich REVIEWS.io

by Gabi Falanga 7 min read

REVIEWS.io’s Rich Ball talks about hot tubs, the benefits of video reviews, and how to handle negative and fake reviews.

What do hot tubs have to do with customer reviews? Quite a lot according to REVIEWS.io’s Rich Ball. Rich introduces himself as the brand’s marketing and brand manager, even though his email signature claims he’s a senior front-end developer. Turns out, he’s a man of many talents filling both roles.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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Festive season readiness: How to get everything ‘wrapped’ up before Christmas

Festive season readiness: How to get everything ‘wrapped’ up before Christmas

by Gabi Falanga 4 min read

Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.

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Setup your ecommerce calendar checklist or die...

Setup your ecommerce calendar checklist or die...

by Daniel Connor 3 min read

...a little inside every time you miss an opportunity.

Setting up your online store’s calendar checklist, then acting on it timeously, is a strategic mindset that can boost conversion rates throughout the year. Ok, it won’t kill you not to, but that’s bordering on double negative. If you’d rather hit your targets… Follow me!

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Prepare your store for Black Friday

Prepare your store for Black Friday

by Gabi Falanga 6 min read

Being well-prepared for BFCM means that your site will be ready for the subsequent Halloween and festive season gifting period when you’ll no doubt want to maintain high quality of customer service while coping with the influx of sales. Knowing that your platform is sound and optimized to convert the maximum sales, and that your marketing strategies have been working hard for you in the lead up to BFCM, will allow you to focus your energies where they’re needed on the big day.

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