Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

Mastering Call-to-Actions – A Strategic Approach for E-commerce Merchants

by Ross Allchorn 2 min read

In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.

"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)

This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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What makes e-commerce a better business type?

What makes e-commerce a better business type?

by Ross Allchorn 2 min read

When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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Hope Is Not A Tactic - Take Action!

Hope Is Not A Tactic - Take Action!

by Ross Allchorn 3 min read

While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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Why migrate from WooCommerce to Shopify?

Why migrate from WooCommerce to Shopify?

by Ross Allchorn 3 min read

There are several reasons why people are migrating from WooCommerce to Shopify. One of the biggest reasons is ease of use and simplicity.

Shopify is known for its user-friendly interface and streamlined setup process, making it much easier for non-technical users to get started with their online store compared to WooCommerce, which can be more complex and require technical know-how.

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Compass choosing the right Shopify Plan directions - image by AbsolutVision on Unsplash

Choosing the right Shopify plan for your store

by Gabi Falanga 4 min read

The five Shopify plans offer various features and levels of flexibility. The lower tier plans are basic and suitable for low-income entry level stores. Meanwhile, the highest offering, Shopify Plus, is ideal for high-income enterprise level stores with numerous transactions. Merchants can upgrade their plan as their requirements change. We discuss the different options and how to decide what’s best for you.

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How to take your Shopify store from Zero ($0) to Hero ($500 000+)…

How to take your Shopify store from Zero ($0) to Hero ($500 000+)…

by Daniel Connor 3 min read

If you’re beginning your ecommerce journey, one of the biggest buzz phrases you’ll stumble across is… “CONVERSION OPTIMIZATION” (Insert dramatic echo here) “Conversion? Is this a cult?”

No no, a conversion is when a user completes any one of your website’s goals, from email sign-ups, to leaving a review, and that grand unicorn in the sky… making a purchase. Optimization is doing everything you can to ensure those conversions are made.

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Aurora colours of the ShopFoundation Demo Store

The ShopFoundation Demo Store…

by Daniel Connor 3 min read

a Shopify Store with no code, no mess, no fuss!
"It's the best demo store in the world," said us.
This blog post is about a Shopify Store with no code, no mess, and no fuss. We built it using the exact model, tricks of the trade, and best-of-breed tools of the trade, that we intend to use on all the online stores we’ll build through our ShopFoundation offering. It’s called ShopFoundation because the whole model is about using our experience to build you a future proof online store on a solid foundation.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

by Ross Allchorn 1 min read

Kincaid's is Music was the winner of our survey competition held in late 2021 and with so many musos on our team, their story really "resonated" (huh, see what I did there?) with us.

One of the prizes was a teardown video by me and also $300 credit with TaskHusky. The video is on the other side of the jump, and I hope you enjoy it as much as we enjoyed making it.

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The pandemic’s effects on ecommerce - survey results + video teardown

The pandemic’s effects on ecommerce - survey results + video teardown

by Daniel Connor 4 min read

Teardown a store, dissect a pandemic… break an egg.
You can’t make an omelet without breaking a few eggs. So that’s what this article is about. We’re going to dissect our ‘pandemic’s effects on ecommerce’ survey and do a video teardown of our winner’s online store.

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Powerful BFCM optimization on a budget

Powerful BFCM optimization on a budget

by Gabi Falanga 3 min read

ShopCreatify is offering Shopify merchants the chance to beef up their stores in time for (BFCM).There are a bunch of small enhancements we can do for you that will have massive gains. With a starting investment of around $6,000 we will scope your store to identify what will have the most impact in the available time and discuss how to implement it. Read on to get an idea of what we might land up working on with you.

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Our quick turnaround enhancements for BFCM

Our quick turnaround enhancements for BFCM

by Gabi Falanga 6 min read

We advise against tackling a project as big and complicated as a redesign so close to BFCM. However, there are several ‘smaller’ improvements we can make to your site  within a relatively short period of time to turn it into a big, mean, earning machine for BFCM. These tactics will lure new customers to your store for the big event, will make the most of existing customers, and will encourage shoppers to make the most of your fantastic deals.

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Shopify: Balancing automation with humanized digital connections

Shopify: Balancing automation with humanized digital connections

by Gabi Falanga 4 min read

We recently caught up with Shopify’s Hain Joubert who told us about exciting new Shopify features, gave sage advice for merchants, and discussed how the global pandemic has changed ecommerce, probably forever. Joubert was eager to reveal improvements and changes that are underway at Shopify. The platform’s fulfilment network is being revamped with better software and features that give merchants more control and flexibility in managing their orders. 

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What is a good conversion rate for my online sales?

What is a good conversion rate for my online sales?

by Jess Henson 3 min read

Every online business wants to go big. There's lots of competition. The conversion rate is a powerful way to beat it and build your business. But what is a good conversion rate and how do you improve on it? Remember that a conversion rate keeps rising with strategic, consistent, and incremental changes. Learn more about conversion rates, how to work them out and how to improve them on your online store.

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