Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

“Should I use Shopify or Magento?”

“Should I use Shopify or Magento?”

by Daniel Connor 3 min read

Merchants looking to grow business online have a number of ecommerce platforms to choose from. Two of the most popular ecommerce platforms are Shopify and Magento. So, should you choose Shopify, or Magento?

Short Answer: There’s no best or worst platform. It’s about which ecommerce platform is best for YOUR business. And we’ve done the groundwork to help you decide…

Read More

Troubleshooting a low conversion rate

Troubleshooting a low conversion rate

by Gabi Falanga 4 min read

Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.

Read More

Foldabox redesign creates front and back-end magic

Foldabox redesign creates front and back-end magic

by Gabi Falanga 6 min read

Redesigning a site takes a lot of work. Hines and Quintin Schnehage, the redesign project leader from ShopCreatify, both stressed how important it is to do it for the right reasons. A main goal of this redesign was to make the site more intuitive for customers. It aimed to answer their questions before they even asked them. 

Read More

Improve user experience on your Shopify store

Improve user experience on your Shopify store

by Gabi Falanga 7 min read

User experience, or UX, is an important term for anyone who has a websiteIt considers the user’s journey while on a site and how to make this as easy and intuitive as possible. Luckily, the Shopify platform already includes specific design conventions which make it appealing to users. It is easy enough for merchants to make certain design changes themselves to improve user experience.

Read More

Why you might want to consider a custom designed Shopify theme

Why you might want to consider a custom designed Shopify theme

by Ross Allchorn 7 min read

Not all merchants need a custom theme. For some (maybe you) they really do warrant considering though. There are pros and cons to the different approaches that can be taken to theming. In this article I've tried to cover those factors so you can make the best decision for your business.

Read More

Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn 6 min read

Do you know what areas of your home page get clicks?  How about what pages nobody scrolls down?  Heat maps help you make the most of your store layout.

Read More

The Turbo Theme – A No Brainer?

The Turbo Theme – A No Brainer?

by Ross Allchorn 4 min read

Turbo Theme

Premium Plus (or Premium+) is how we refer to the Turbo theme by Out of the Sandbox.

Not because of Shopify's Plus plan for merchants —although that is who the theme was originally created for— but because if a paid-for theme in the Shopify theme store is referred to as a 'premium' theme, then...

Read More

Build a Foundation or a House of Cards

Build a Foundation or a House of Cards

by Ross Allchorn 12 min read

Shopify house of cards

Learn how to avoid the strong possibility of building a house of cards and instead lay a solid foundation for your Shopify store. 

Read More