It's the right thing to do... and a legal imperative!
The digital landscape is rapidly evolving, and e-commerce has become a dominant force in retail. While this provides incredible convenience and choice for consumers, it can leave behind those who face challenges navigating online stores due to disabilities. This is where accessibility comes in – ensuring a user-friendly experience for everyone, regardless of ability.
Imagine you're at a bakery, piling delicious cookies onto a tray. You reach for the checkout, but suddenly get distracted and leave your sugary treats behind!
That's kind of what happens in online stores all the time. People add items to their carts but abandon them before paying.
This "shopping cart graveyard" can cost your business a lot of money. But fear not, there's a way to bring those cookies (or whatever you sell) back to life: abandoned cart recovery emails!
In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.
"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)
This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.
In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.
As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.
Redesigning your store can give it a new lease on life and increase your revenue. A redesign could entail anything from basic cosmetic changes to more serious structural changes, or even a complete overhaul of the site. But before you get wrapped up in a redesign, how do you determine if that is what your store actually needs?
Shopify has everything a merchant needs to get their store up and running straight away. That includes an app store full of apps with various functionalities, which merchants can install on the platform to help meet their business’ needs. However, some merchants have unique requirements, which is why they might consider custom Shopify app development.
Shopify has a vast array of theme options which offer varying levels of customizability. Despite this, many merchants choose to have a fully custom designed store. This might be because they want it to look or function in a very specific way. Or perhaps they want more control over how it performs. The customization options are endless.
Merchants looking to grow business online have a number of ecommerce platforms to choose from. Two of the most popular ecommerce platforms are Shopify and Magento. So, should you choose Shopify, or Magento?
Short Answer: There’s no best or worst platform. It’s about which ecommerce platform is best for YOUR business. And we’ve done the groundwork to help you decide…
Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.
User experience, or UX, is an important term for anyone who has a website. It considers the user’s journey while on a site and how to make this as easy and intuitive as possible. Luckily, the Shopify platform already includes specific design conventions which make it appealing to users. It is easy enough for merchants to make certain design changes themselves to improve user experience.
Do you know what areas of your home page get clicks? How about what pages nobody scrolls down? Heat maps help you make the most of your store layout.
Premium Plus (or Premium+) is how we refer to the Turbo theme by Out of the Sandbox.
Not because of Shopify's Plus plan for merchants —although that is who the theme was originally created for— but because if a paid-for theme in the Shopify theme store is referred to as a 'premium' theme, then...
Learn how to avoid the strong possibility of building a house of cards and instead lay a solid foundation for your Shopify store.
Both merchants & service providers are welcome.
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