Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Why you might want to consider a custom designed Shopify theme

Why you might want to consider a custom designed Shopify theme

by Ross Allchorn 7 min read

Not all merchants need a custom theme. For some (maybe you) they really do warrant considering though. There are pros and cons to the different approaches that can be taken to theming. In this article I've tried to cover those factors so you can make the best decision for your business.

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Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn 6 min read

If your ecommerce store has been up and running for a while with purchases neatly ticking over but you’re not seeing the surge you expected to see by now, heat mapping is certainly something you should be adding to your process of optimisation.

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The Turbo Theme – A No Brainer?

The Turbo Theme – A No Brainer?

by Ross Allchorn 4 min read

Turbo Theme

Premium Plus (or Premium+) is how we refer to the Turbo theme by Out of the Sandbox.

Not because of Shopify's Plus plan for merchants —although that is who the theme was originally created for— but because if a paid-for theme in the Shopify theme store is referred to as a 'premium' theme, then...

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Build a Foundation or a House of Cards

Build a Foundation or a House of Cards

by Ross Allchorn 12 min read

Shopify house of cards

Learn how to avoid the strong possibility of building a house of cards and instead lay a solid foundation for your store. The ability to move rapidly on a platform like Shopify is one of its greatest strengths.

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