Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

We're changing ConversionBoost... "and you'll be shocked when you find out why!"

We're changing ConversionBoost... "and you'll be shocked when you find out why!"

by Ross Allchorn 5 min read

ConversionBoost is our productized service for ecommerce conversion rate optimization (CRO). Take a look at how owe are changing our service to make it even more impactful for your store.

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Why you might want to consider a custom designed Shopify theme

Why you might want to consider a custom designed Shopify theme

by Ross Allchorn 7 min read

Not all merchants need a custom theme. For some (maybe you) they really do warrant considering though. There are pros and cons to the different approaches that can be taken to theming. In this article I've tried to cover those factors so you can make the best decision for your business.

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Black Friday preparation

A practical checklist to prepare your Shopify store for BFCM

by Ross Allchorn 6 min read

Black Friday preparation

Getting an early start on Black Friday and Cyber Monday preparations you will ease some of the pressure down the line, but you will also have your website performing exactly the way it needs to in order to maximize your sales conversion opportunities.

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Why you should be focusing on BFCM right now

Why you should be focusing on BFCM right now

by Ross Allchorn 7 min read

Focus on BFCM
Photo by Kevin Ku

BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again. 

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Use real data from heat mapping to tweak your website for better conversions

Use real data from heat mapping to tweak your website for better conversions

by Ross Allchorn 6 min read

Do you know what areas of your home page get clicks?  How about what pages nobody scrolls down?  Heat maps help you make the most of your store layout.

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Proudly embracing a remote mindset for improved efficiency and other benefits

Proudly embracing a remote mindset for improved efficiency and other benefits

by Ross Allchorn 6 min read

ShopCreatify Core Clients on a map

Is remote working all it’s purported to be? Well… in short… at least for me and my current team, yes.

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The Turbo Theme – A No Brainer?

The Turbo Theme – A No Brainer?

by Ross Allchorn 4 min read

Turbo Theme

Premium Plus (or Premium+) is how we refer to the Turbo theme by Out of the Sandbox.

Not because of Shopify's Plus plan for merchants —although that is who the theme was originally created for— but because if a paid-for theme in the Shopify theme store is referred to as a 'premium' theme, then...

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Build a Foundation or a House of Cards

Build a Foundation or a House of Cards

by Ross Allchorn 12 min read

Shopify house of cards

Learn how to avoid the strong possibility of building a house of cards and instead lay a solid foundation for your Shopify store. 

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