Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

From Hustle to Scale – Surpassing $500k GMV in E-commerce

From Hustle to Scale – Surpassing $500k GMV in E-commerce

by Ross Allchorn 3 min read

Congratulations! Your e-commerce store has broken through the $500,000 GMV mark. That's a fantastic achievement, and it shows you've got the hustle and smarts to build a thriving online business. But what's next? How do you take your success to the next level and keep that growth going?

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Upselling: Increase E-commerce Sales Without Annoying Your Customers

Upselling: Increase E-commerce Sales Without Annoying Your Customers

by Ross Allchorn 2 min read

Ever been at the checkout counter, ready to pay, and the cashier asks if you want fries with that? That's a classic upsell – trying to convince you to buy something extra along with your original purchase.

E-commerce stores use this tactic too, but in a digital world. Let's dive into upsells, where they show up, and how to do them right without driving customers away.

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Making Shopify E-commerce Accessible

Making Shopify E-commerce Accessible

by Ross Allchorn 5 min read

It's the right thing to do... and a legal imperative!

The digital landscape is rapidly evolving, and e-commerce has become a dominant force in retail. While this provides incredible convenience and choice for consumers, it can leave behind those who face challenges navigating online stores due to disabilities. This is where accessibility comes in – ensuring a user-friendly experience for everyone, regardless of ability.

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Optimize The Most Important Template on Your E-commerce Store

Optimize The Most Important Template on Your E-commerce Store

by Ross Allchorn 2 min read

In e-commerce, the product detail page (PDP) plays a crucial role in converting visitors into customers.

Optimizing your PDP can significantly impact your sales and overall success. Let's delve into why optimizing your PDP is so important and explore some key tips to enhance it.

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What Theme Should You Use On Your Shopify Store?

What Theme Should You Use On Your Shopify Store?

by Ross Allchorn 3 min read

When it comes to setting up your online store on Shopify, one of the most crucial decisions you'll make is choosing the right theme.

With so many options available, it can be overwhelming to decide which theme will best suit your store's needs.

As experts in the Shopify e-commerce industry for almost a decade (possibly more depending when you're reading this), let's explore the factors you should consider when selecting a Shopify theme.

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Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

Urgency Marketing: A Delicate Dance Between Boosting Sales and Building Trust

by Ross Allchorn 3 min read

In the fast-paced world of e-commerce, where attention spans are fleeting and competition is fierce, urgency marketing has become a popular tool to nudge customers towards a purchase.

It leverages the power of scarcity and time sensitivity to create a sense of urgency, encouraging immediate action.

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See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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Survival of the fittest - Adaptability is key

Survival of the fittest - Adaptability is key

by Ross Allchorn 2 min read

In the ecommerce landscape, technological advancements are crucial to the success of a business. Companies that fail to keep up with these changes risk falling behind their competitors. The introduction of smartphones and tablets, for example, led to the emergence of mobile commerce. Ecommerce businesses that didn't optimize their websites for mobile devices lost out on a huge customer base.

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Why migrate from WooCommerce to Shopify?

Why migrate from WooCommerce to Shopify?

by Ross Allchorn 3 min read

There are several reasons why people are migrating from WooCommerce to Shopify. One of the biggest reasons is ease of use and simplicity.

Shopify is known for its user-friendly interface and streamlined setup process, making it much easier for non-technical users to get started with their online store compared to WooCommerce, which can be more complex and require technical know-how.

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Photo by regularguy.eth on unsplash - money sucked up by vacuum

Is your Shopify store costing you sales?

by Gabi Falanga 6 min read

Wasting opportunity at any step along the way not only loses you sales, but actually costs you money. Fewer sales mean higher overheads. You are already paying to be on the Shopify platform, paying hosting fees, ads to drive traffic to the site etc. So why get less than you can out of that online footprint?

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A Shopify success story… ARgENTUM — where science meets poetry

A Shopify success story… ARgENTUM — where science meets poetry

by Daniel Connor 7 min read

ARgENTUM is a luxurious brand of skincare products. Their stunning Shopify store is custom-built to tell their beautiful story. We interviewed the power couple behind the brand.

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A quick primer on Shopify integrations

A quick primer on Shopify integrations

by Gabi Falanga 4 min read

Found in translation: What you need to know about custom Shopify integrations. Shopify does a great job at straightforward Ecommerce. However, there are times when you will need to integrate with another system, be it an accounting package or an inventory management tool.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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The pandemic’s effects on ecommerce - survey results + video teardown

The pandemic’s effects on ecommerce - survey results + video teardown

by Daniel Connor 4 min read

Teardown a store, dissect a pandemic… break an egg.
You can’t make an omelet without breaking a few eggs. So that’s what this article is about. We’re going to dissect our ‘pandemic’s effects on ecommerce’ survey and do a video teardown of our winner’s online store.

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Do you need a custom Shopify app for your store?

Do you need a custom Shopify app for your store?

by Gabi Falanga 4 min read

Shopify has everything a merchant needs to get their store up and running straight away. That includes an app store full of apps with various functionalities, which merchants can install on the platform to help meet their business’ needs. However, some merchants have unique requirements, which is why they might consider custom Shopify app development.

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Powerful BFCM optimization on a budget

Powerful BFCM optimization on a budget

by Gabi Falanga 3 min read

ShopCreatify is offering Shopify merchants the chance to beef up their stores in time for (BFCM).There are a bunch of small enhancements we can do for you that will have massive gains. With a starting investment of around $6,000 we will scope your store to identify what will have the most impact in the available time and discuss how to implement it. Read on to get an idea of what we might land up working on with you.

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