Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

The Most Important Factors Consumers Consider When Buying Online

The Most Important Factors Consumers Consider When Buying Online

by Ross Allchorn 2 min read

When shopping online, consumers weigh various factors before making a purchase. Understanding these considerations can help you optimize your e-commerce strategies and boost sales.

From price and product reviews to shipping costs and website usability, each element plays a crucial role in shaping the online shopping experience.

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Optimize The Most Important Template on Your E-commerce Store

Optimize The Most Important Template on Your E-commerce Store

by Ross Allchorn 2 min read

In e-commerce, the product detail page (PDP) plays a crucial role in converting visitors into customers.

Optimizing your PDP can significantly impact your sales and overall success. Let's delve into why optimizing your PDP is so important and explore some key tips to enhance it.

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See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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