You ticked all the boxes when you set up your ecommerce website, you spent time and resources on good marketing channels, and you’re getting loads of targeted traffic, but you’re not seeing the sales numbers you’d expect.
In the mad rush to get everything done in preparation for gifting season, automation can give you back some time. One simple and effective step is to automate your emails.
Chase Clymer, host of Honest Ecommerce interviewed ShopCreatify's Ross Allchorn in a recent ecommerce podcast. In their conversation they discuss Ross’s journey in Ecommerce, serendipity as a part of success, their focus on Shopify, working as a remote agency, handling BFCM projects, and more.
Doing good is good for your business’s bottom line. More customers are letting their money talk – moving to brands and products that make an impact and align with their values. In 2015, digital marketing expert Ronny Sage founded ShoppingGives for retailers to donate to causes that are important to their customers.
The Covid-19 pandemic changed the ecommerce space dramatically – forcing more shoppers online and causing exponential growth in online retail. It’s important to adapt your business to the changes in ecommerce and cater for your customers’ needs with financing options for cash-strapped customers and charitable retail programs like ShoppingGives.
On 1 June 2020, Nina Wolf became part of ShopCreatify’s ‘pack’. The experienced marketing manager has joined ShopCreatify in a strategic capacity with a strong focus on sales, marketing and merchant success. She only growls occasionally. Wolf was, until recently, the brand manager at Small Pet Select, a large, US ecommerce store that sells quality animal food for small pets.
Black Friday and Cyber Monday have a habit of sneaking up on you and changes or tweaks to your website require time to do. By getting an early start on your preparations you will ease some of the pressure down the line, but you will also have your website performing exactly the way it needs to in order to maximize your sales conversion opportunities.
Photo by Kevin Ku
BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again.