Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Are you leaving money on the table?

Are you leaving money on the table?

by Ross Allchorn 2 min read

You ticked all the boxes when you set up your ecommerce website, you spent time and resources on good marketing channels, and you’re getting loads of targeted traffic, but you’re not seeing the sales numbers you’d expect.

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Why you might want to consider a custom designed Shopify theme

Why you might want to consider a custom designed Shopify theme

by Ross Allchorn 7 min read

Not all merchants need a custom theme. For some (maybe you) they really do warrant considering though. There are pros and cons to the different approaches that can be taken to theming. In this article I've tried to cover those factors so you can make the best decision for your business.

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Giving customers the power to buy

Giving customers the power to buy

by Gabi Falanga 6 min read

Covid-19 has us all guessing about this gifting season. Although sales have been skyrocketing for many online businesses, many households are experiencing reduced incomes and financial worries. Offering financing options on your store will give customers buying power they wouldn’t have had otherwise. On top of that, it can lead to an increase in customers and higher average order values.

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6 Tips for a More Successful Black Friday/Cyber Monday

6 Tips for a More Successful Black Friday/Cyber Monday

by Nina Wolf 7 min read

Top Shopify Boosts you can implement quickly and easily in the coming weeks. Focusing on just one of these options could mean increased average order values, fewer abandoned carts, and overall happier customers.

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How To Choose A Shopify Expert - A List Of Questions To Ask

How To Choose A Shopify Expert - A List Of Questions To Ask

by Nina Wolf 5 min read

How do you begin to look for help with your Shopify store?  What is a Shopify Expert? Once you have a few potential partners, how do you tell who is going to be the best fit for you and your company?  Here's a list to get you started.

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Automate your emails, save yourself a ton of time.

Automate your emails, save yourself a ton of time.

by Gabi Falanga 7 min read

Email automation for strategic gifting season marketing

In the mad rush to get everything done in preparation for gifting season, automation can give you back some time. One simple and effective step is to automate your emails.

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Unprepared - The “Secret Sauce” of Online Stores with Ross Allchorn

Unprepared - The “Secret Sauce” of Online Stores with Ross Allchorn

by Ross Allchorn 1 min read

Chase Clymer, host of Honest Ecommerce interviewed ShopCreatify's Ross Allchorn in a recent ecommerce podcast. In their conversation they discuss Ross’s journey in Ecommerce, serendipity as a part of success, their focus on Shopify, working as a remote agency, handling BFCM projects, and more.

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Doing good is good for business

Doing good is good for business

by Gabi Falanga 5 min read

Ronny Sage from ShoppingGives

Doing good is good for your business’s bottom line. More customers are letting their money talk – moving to brands and products that make an impact and align with their values. In 2015, digital marketing expert Ronny Sage founded ShoppingGives for retailers to donate to causes that are important to their customers.

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Adapting ecommerce to cater for customer needs ahead of BFCM

Adapting ecommerce to cater for customer needs ahead of BFCM

by Ross Allchorn 6 min read

Handle with care

The Covid-19 pandemic changed the ecommerce space dramatically – forcing more shoppers online and causing exponential growth in online retail. It’s important to adapt your business to the changes in ecommerce and cater for your customers’ needs with financing options for cash-strapped customers and charitable retail programs like ShoppingGives.

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Wolf, ShopCreatify’s newest pack member

Wolf, ShopCreatify’s newest pack member

by Gabi Falanga 6 min read

Nina Wolf and her dog Fergus

On 1 June 2020, Nina Wolf became part of ShopCreatify’s ‘pack’. The experienced marketing manager has joined ShopCreatify in a strategic capacity with a strong focus on sales, marketing and merchant success. She only growls occasionally. Wolf was, until recently, the brand manager at Small Pet Select, a large, US ecommerce store that sells quality animal food for small pets. 

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Black Friday preparation

A practical checklist to prepare your Shopify store for BFCM

by Ross Allchorn 6 min read

Black Friday preparation

Black Friday and Cyber Monday have a habit of sneaking up on you and changes or tweaks to your website require time to do. By getting an early start on your preparations you will ease some of the pressure down the line, but you will also have your website performing exactly the way it needs to in order to maximize your sales conversion opportunities.

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Why you should be focusing on BFCM 2020 now

Why you should be focusing on BFCM 2020 now

by Ross Allchorn 7 min read

Focus on BFCM
Photo by Kevin Ku

BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again. 

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