Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.
Your customers’ experience of your Shopify store while on a mobile device is crucial to conversion optimization. Why is mobile so important? Mobile commerce was predicted to beat traditional ecommerce and in-store shopping in 2021 and to have the biggest retail sales growth of 12.2%, according to Shopify. It is estimated that 187.5 million people will shop via their smartphone in 2024: that’s 64% of all mobile device owners.