Three Email Automations on Steroids for E-commerce

Have you ever lost a sale because someone abandoned their cart, forgot about a product they browsed, or simply drifted away from your brand?

It happens to the best of us!

But what if you could win those customers back and turn those near-misses into conversions? Use these email automation flows that are designed to do just that, by re-engaging customers at key touchpoints and prompting them to complete their purchase journey.

By leveraging segmentation and personalization, these automated emails deliver highly relevant messages that resonate with your audience, ultimately boosting your sales and bringing back valuable customers. Let's dive into the details!

Personalize your email automation flows with segmentation for even greater impact:

Automation 1 – The Personalized Abandoned Cart

1. Segmentation: Segment abandoned carts based on customer demographics (age, gender) and purchase history (high-value vs. budget-conscious).
2. Personalization:
   1. High-value customers: In the first email, highlight the premium features and benefits of the abandoned items. Offer exclusive free shipping or express delivery options.
   2. Budget-conscious customers: Emphasize the value proposition in the emails. Offer a discount code or suggest similar, more affordable options.

Automation 2 – The Window Shopper Follow Up

1. Segmentation: Segment abandoned browse sessions by product category and user behavior (time spent on page, product type viewed).
2. Personalization:
   1. Customers who browsed high-engagement content (e.g., tutorials, buying guides): Send educational content related to the product category.
   2. Customers who viewed specific product pages: Send targeted emails with detailed product descriptions, customer reviews, or comparisons to similar items.

Automation 2 – Win-Win-Win-Back Your Inactives

1. Segmentation: Segment inactive customers by past purchase behavior (frequent buyers vs. one-time purchasers) and product categories they engaged with.
2. Personalization:
   1. Frequent buyers: Highlight new products or loyalty program benefits they might be interested in. Offer a personalized discount based on their past purchases.
   2. One-time purchasers: Offer a larger discount or exclusive early access to a sale on relevant products based on their previous purchase.

By segmenting your audience and personalizing the content based on their past behavior and interests, you can create highly relevant email flows that are more likely to capture their attention and lead to a purchase.

Bonus Tip: Consider using product recommendations based on a customer's browsing history or past purchases across all three flows. This further personalizes the experience and increases the chances of them finding something of interest.

If you need assistance with getting the most out of your e-commerce store, please do reach out to us here or simply email us.

Photo by Brett Jordan.