If you’re beginning your ecommerce journey, one of the biggest buzz phrases you’ll stumble across is… “CONVERSION OPTIMIZATION” (Insert dramatic echo here) “Conversion? Is this a cult?”

No no, a conversion is when a user completes any one of your website’s goals, from email sign-ups, to leaving a review, and that grand unicorn in the sky… making a purchase. Optimization is doing everything you can to ensure those conversions are made.

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Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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Teardown a store, dissect a pandemic… break an egg.
You can’t make an omelet without breaking a few eggs. So that’s what this article is about. We’re going to dissect our ‘pandemic’s effects on ecommerce’ survey and do a video teardown of our winner’s online store.

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Your customers’ experience of your Shopify store while on a mobile device is crucial to conversion optimization. Why is mobile so important? Mobile commerce was predicted to beat traditional ecommerce and in-store shopping in 2021 and to have the biggest retail sales growth of 12.2%, according to Shopify. It is estimated that 187.5 million people will shop via their smartphone in 2024: that’s 64% of all mobile device owners.

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ShopCreatify is offering Shopify merchants the chance to beef up their stores in time for (BFCM).There are a bunch of small enhancements we can do for you that will have massive gains. With a starting investment of around $6,000 we will scope your store to identify what will have the most impact in the available time and discuss how to implement it. Read on to get an idea of what we might land up working on with you.

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We advise against tackling a project as big and complicated as a redesign so close to BFCM. However, there are several ‘smaller’ improvements we can make to your site  within a relatively short period of time to turn it into a big, mean, earning machine for BFCM. These tactics will lure new customers to your store for the big event, will make the most of existing customers, and will encourage shoppers to make the most of your fantastic deals.

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Every online business wants to go big. There's lots of competition. The conversion rate is a powerful way to beat it and build your business. But what is a good conversion rate and how do you improve on it? Remember that a conversion rate keeps rising with strategic, consistent, and incremental changes. Learn more about conversion rates, how to work them out and how to improve them on your online store.

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ShopCreatify founder, Ross Allchorn, returned to the Unprepared Podcast with Chase from Honest Ecommerce. This time they discussed the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more. 

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There are many benefits to offering subscriptions in your ecommerce store. It provides financial and inventory predictability to your business and helps retain customers. Shoppers benefit from the convenience of repeat orders along with discounted products and services.

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Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.

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Redesigning a site takes a lot of work. Hines and Quintin Schnehage, the redesign project leader from ShopCreatify, both stressed how important it is to do it for the right reasons. A main goal of this redesign was to make the site more intuitive for customers. It aimed to answer their questions before they even asked them. 

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User experience, or UX, is an important term for anyone who has a website. It considers the user’s journey while on a site and how to make this as easy and intuitive as possible. Luckily, the Shopify platform already includes specific design conventions which make it appealing to users. It is easy enough for merchants to make certain design changes themselves to improve user experience.

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Identifying the pain points on your Shopify site is crucial. Use this time to reflect on areas that hurt business, and what you need to do to fix them. Be in a good position to keep those increased sales numbers!

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If you didn't already know, ConversionBoost  is  was our productized service for ecommerce conversion rate optimization (CRO). We've decided that that isn't enough anymore though... specifically the productized bit.

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Not all merchants need a custom theme. For some (maybe you) they really do warrant considering though. There are pros and cons to the different approaches that can be taken to theming. In this article I've tried to cover those factors so you can make the best decision for your business.

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Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.

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Photo by Bench

If ever there was a time to focus on boosting your online sales, it would be now. Despite the extenuating circumstances of what is facing the world right now, eCommerce is booming and it’s time to get on top of your conversion optimisation.

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According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.

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Photo by Malte Wingen

A collection of information that we thought would be good to share with other Shopify partners, experts and merchants.

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Do you know what areas of your home page get clicks?  How about what pages nobody scrolls down?  Heat maps help you make the most of your store layout.

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Locally or globally, paying it forward is appreciated by potential customers.  And it isn't hard or expensive to set up.

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