Imagine you're at a bakery, piling delicious cookies onto a tray. You reach for the checkout, but suddenly get distracted and leave your sugary treats behind!

That's kind of what happens in online stores all the time. People add items to their carts but abandon them before paying.

This "shopping cart graveyard" can cost your business a lot of money. But fear not, there's a way to bring those cookies (or whatever you sell) back to life: abandoned cart recovery emails!

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Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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In the dynamic world of e-commerce, merchants often find themselves grappling with the challenge of grabbing their customers' attention amidst a sea of information.

"Emphasizing everything emphasizes nothing."
– Ross Allchorn (me, although I'm sure I heard it somewhere)

This nugget of wisdom serves as the cornerstone for merchants aiming to optimize their websites for conversions.

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In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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In the ecommerce landscape, technological advancements are crucial to the success of a business. Companies that fail to keep up with these changes risk falling behind their competitors. The introduction of smartphones and tablets, for example, led to the emergence of mobile commerce. Ecommerce businesses that didn't optimize their websites for mobile devices lost out on a huge customer base.

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There are several reasons why people are migrating from WooCommerce to Shopify. One of the biggest reasons is ease of use and simplicity.

Shopify is known for its user-friendly interface and streamlined setup process, making it much easier for non-technical users to get started with their online store compared to WooCommerce, which can be more complex and require technical know-how.

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The five Shopify plans offer various features and levels of flexibility. The lower tier plans are basic and suitable for low-income entry level stores. Meanwhile, the highest offering, Shopify Plus, is ideal for high-income enterprise level stores with numerous transactions. Merchants can upgrade their plan as their requirements change. We discuss the different options and how to decide what’s best for you.

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a Shopify Store with no code, no mess, no fuss!
"It's the best demo store in the world," said us.
This blog post is about a Shopify Store with no code, no mess, and no fuss. We built it using the exact model, tricks of the trade, and best-of-breed tools of the trade, that we intend to use on all the online stores we’ll build through our ShopFoundation offering. It’s called ShopFoundation because the whole model is about using our experience to build you a future proof online store on a solid foundation.

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ARgENTUM is a luxurious brand of skincare products. Their stunning Shopify store is custom-built to tell their beautiful story. We interviewed the power couple behind the brand.

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...build their Shopify store on a solid foundation.

Disclaimer: This article was written in the month of loooove, which is the motivation behind the theme herein. We are not marriage counselors nor do we provide professional dating services. We are Shopify Experts and only our advice on things ecommercey in nature should be taken seriously.

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Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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Kincaid's is Music was the winner of our survey competition held in late 2021 and with so many musos on our team, their story really "resonated" (huh, see what I did there?) with us.

One of the prizes was a teardown video by me and also $300 credit with TaskHusky. The video is on the other side of the jump, and I hope you enjoy it as much as we enjoyed making it.

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Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.

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...a little inside every time you miss an opportunity.

Setting up your online store’s calendar checklist, then acting on it timeously, is a strategic mindset that can boost conversion rates throughout the year. Ok, it won’t kill you not to, but that’s bordering on double negative. If you’d rather hit your targets… Follow me!

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