User experience, or UX, is an important term for anyone who has a website. It considers the user’s journey while on a site and how to make this as easy and intuitive as possible. Luckily, the Shopify platform already includes specific design conventions which make it appealing to users. It is easy enough for merchants to make certain design changes themselves to improve user experience.
Identifying the pain points on your Shopify site is crucial. Use this time to reflect on areas that hurt business, and what you need to do to fix them. Be in a good position to keep those increased sales numbers!
In the mad rush to get everything done, automation can give you back some time. One simple and effective step is to automate your emails.
Chase Clymer, host of Honest Ecommerce, and ShopCreatify's Ross Allchorn discuss Ross’s journey, serendipity as a part of success, their focus on Shopify, working as a remote agency, handling BFCM projects, and more.
Doing good is good for your business’s bottom line. More customers are letting their money talk – moving to brands and products that make an impact and align with their values. In 2015, digital marketing expert Ronny Sage founded ShoppingGives for retailers to donate to causes that are important to their customers.
Customers are online more than ever, yet facing financial hardship at the same time. Adapt your store to reflect these developments, and make it easier for your customers to complete a purchase.
Getting an early start on Black Friday and Cyber Monday preparations you will ease some of the pressure down the line, but you will also have your website performing exactly the way it needs to in order to maximize your sales conversion opportunities.
Taking risks, accepting failure and doing things himself are all part of Grip6 founder BJ Minson’s recipe for success. The American belt manufacturer, and ShopCreatify client, sold 350,000 belts in 2019. BJ Minson talks belt flaps, Chinese manufacturing, and marketing mess-ups.
Wolf became part of ShopCreatify’s ‘pack’ in June 2020. The experienced marketing manager has joined ShopCreatify in a strategic capacity with a strong focus on sales, marketing and merchant success. She only growls occasionally. Wolf was, until recently, the brand manager at Small Pet Select, a large US ecommerce store that sells quality animal food for small pets.
Photo by Kevin Ku
BFCM and the subsequent gifting season is the period when many merchants see the lion’s share of their annual sales in the year, and could be the much needed monetary relief that many are relying on. While we cannot predict how things will be for merchants during this holiday season, it does appear that it could be a favorable one for ecommerce again.
Chase Clymer, host of Honest Ecommerce's interviewed ShopCreatify's Ross Allchorn in a recent podcast. In this episode they discuss how the pandemic has affected Ecommerce in South Africa and around the world, and what merchants should be focusing on during this time.
While ShopCreatify has a distributed team that spans the world, there are a couple of teammates and customers with Ecommerce stores based in South Africa, giving Ross a unique perspective to offer.
Photo by Bench
If ever there was a time to focus on boosting your online sales, it would be now. Despite the extenuating circumstances of what is facing the world right now, eCommerce is booming and it’s time to get on top of your conversion optimisation.
According to Roddy Smith, Director of Sales and Partnerships for Spently, many of the latest changes in ecommerce will last well after the virus has been overcome.
Photo by Malte Wingen
A collection of information that we thought would be good to share with other Shopify partners, experts and merchants.
