Your customers’ experience of your Shopify store while on a mobile device is crucial to conversion optimization. This is one area that ShopCreatify can help you with ahead of Black Friday and Cyber Monday (BFCM) to greatly improve your earning potential.
Why is mobile so important? Mobile commerce was predicted to beat traditional ecommerce and in-store shopping in 2021 and to have the biggest retail sales growth of 12.2%, according to Shopify. It is estimated that 187.5 million people will shop via their smartphone in 2024: that’s 64% of all mobile device owners.
Here’s an overview of what we can do to make your mobile store work for you.
Search is an important function in ecommerce. Given that so many shoppers use their mobile devices to search for products or services, it’s imperative that the search function is displayed prominently and is easy to use.
We like to put the search above the fold – the part of a site that a user sees before scrolling down. This makes it immediately accessible to shoppers. Autofill suggestions also make the search function intuitive, faster and easier to use on a mobile device.
User experience (UX) is crucial for conversion optimization on a mobile device. Navigation on a mobile store needs to be much simpler than on a desktop site. We make sure that the design caters for everyone, especially those with large thumbs, and that the entire journey from landing to purchase is intuitive, with the fewest steps possible.
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?”
— Billy Gregory, Senior Accessibility Engineer
Some merchants, especially those with older sites, have stores which don’t translate well on mobile. It’s not enough to merely have your desktop store squashed down for mobile. When ShopCreatify enhances your mobile store, we will provide what you need to create desktop and mobile versions of certain elements, such as banners and footers.
The speed at which your mobile site loads is vital for getting and keeping customers. More than half of Google searches for products and services come from a mobile device, and the search engine considers the mobile experience of a site when determining its ranking. On top of that, when your site’s load speed takes three seconds rather than one second, your conversion rate halves, and the bounce rate increases by 6%.
We can work on your mobile store to improve its load speed, optimizing it for conversion, improving your average order value and lead generation, and increasing page views.
One of the most frustrating things for shoppers on mobile devices is not being able to zoom into pictures to see more detail. ShopCreatify will make sure that users can zoom into images easily by pinching or double tapping them.
Another way to make shoppers’ experience on mobile just that much better is by making sure they are quickly and easily able to add things to their cart. To do this, we make your ‘add to cart’ button ‘stick’ to each page. This means that no matter where your visitor is on a product page, they will always be able to see the ‘add to cart’ or ‘buy’ option, increasing the likelihood that they’ll put products in there and hopefully go on to finalize the purchase.
Conversion optimization, understandably, focuses strongly on a store’s checkout and payment processes. The Baymard Institute found that 18% of shoppers will abandon their online cart if the checkout process is too long or complicated.
Mobile shoppers want an uncomplicated checkout process, and as with desktop sites, don’t want to have to create an account to complete a transaction. We make it easy for your customers to do this.
We also make sure that your mobile store has enough payment options to decrease the risk of losing sales. Adding options such as Apple Pay, PayPal, and Android Pay to your store gives customers the ability to make a purchase in a single click.
Navigation, user experience, zooming into images, fast and easy checkout are all important for a user-friendly mobile store with a good conversion rate. While your customers’ mobile experience is crucial to the overall performance of your ecommerce store, there are many other things, big and small, that we can work on to make your Shopify store perform better, especially ahead of BFCM.
Get in touch with us to take advantage of the BFCM conversion optimization specials we are running.
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