Troubleshooting a low conversion rate
Your store might have a lot of traffic, but that’s no use if it isn’t converting into sales. There are many reasons this might be happening. We take a look at how to diagnose conversion rate issues and what some of the most common problems are. There are various tools you can use to figure out why your store isn’t converting and once you’ve established what the problems are, you can make changes yourself or employ conversion rate optimization specialists to assist you.