Photo by Roberto Nickson
In the wake of the COVID-19 pandemic, many businesses are left with an uncertain future. Many brick and mortar businesses have closed their doors indefinitely (some will reopen, others not so lucky), and retailers are looking to ecommerce to secure their brand a future.
The question on the minds of everyone running an Ecommerce business at this time of year is ‘Am I ready for Black Friday?’. As Black Friday, Cyber Monday, Halloween, and the Festive Season are looming, you need to be absolutely sure you can cope with the influx of sales without compromising on the quality of your customer service. You also need to have all your marketing ducks in a row to capitalise on this phenomenal opportunity to boost your online sales.
Do you know what areas of your home page get clicks? How about what pages nobody scrolls down? Heat maps help you make the most of your store layout.
Is remote working all it’s purported to be? Well… in short… at least for me and my current team, yes.
Locally or globally, paying it forward is appreciated by potential customers. And it isn't hard or expensive to set up.
Turn your transactional emails into a standalone sales channel and see repeat business spike. Leave no stone unturned when it comes to ways of increasing your conversions, especially if they can be processes that tick over nicely all on their own.
Why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.