ShopCreatify founder, Ross Allchorn, returned to the Unprepared Podcast with Chase from Honest Ecommerce. This time they discussed the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more.
[00:40] - Intro
[02:02] - What is the journey buying concept?
[03:00] - Where to use customer journey buying
[04:00] - Journey buying vs cross-sells/upsell
[06:55] - Types of merchants for journey buying
[10:40] - Building customer journey experiences
[12:25] - Where to find Ross
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