Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

Conversion optimization. Imporvements and enhancemets of online stores. Laptop opening Photo by Ales Nesetril on Unsplash

How to improve and enhance – AKA: ConversionBoost – your online store.

by Daniel Connor 4 min read

At the onset of your ecommerce journey you need to establish your site goals. A conversion is when a user completes a desired action on your site. So you can’t calculate your conversion rate until you have establish your site goals.

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Shopify store evolution - Ape-man: Photo by Gratisography

The evolution of a Shopify store, with ShopCreatify

by Daniel Connor 4 min read

Find out where your ecommerce store is on its evolutionary timeline and see how we can help you at each stage. From migration or inception to birth, growth, optimization, and maintenance phases, as Shopify Experts, we are here to ensure the propagation of the Shopify species.

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Lego Duel: Credit Photo by Stillness InMotion on Unsplash

REVIEWS.io vs. yotpo: We put them head to head

by Ross Allchorn 7 min read

If you’re operating in the ecommerce space, it goes without saying that customer reviews should be on your radar. They’re an investment in your online reputation and a trusted source of information for the consumer. With the right solution in your tech stack, review content can support so many aspects of a robust digital strategy.

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How to take your Shopify store from Zero ($0) to Hero ($500 000+)…

How to take your Shopify store from Zero ($0) to Hero ($500 000+)…

by Daniel Connor 3 min read

If you’re beginning your ecommerce journey, one of the biggest buzz phrases you’ll stumble across is… “CONVERSION OPTIMIZATION” (Insert dramatic echo here) “Conversion? Is this a cult?”

No no, a conversion is when a user completes any one of your website’s goals, from email sign-ups, to leaving a review, and that grand unicorn in the sky… making a purchase. Optimization is doing everything you can to ensure those conversions are made.

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Aurora colours of the ShopFoundation Demo Store

The ShopFoundation Demo Store…

by Daniel Connor 3 min read

a Shopify Store with no code, no mess, no fuss!
"It's the best demo store in the world," said us.
This blog post is about a Shopify Store with no code, no mess, and no fuss. We built it using the exact model, tricks of the trade, and best-of-breed tools of the trade, that we intend to use on all the online stores we’ll build through our ShopFoundation offering. It’s called ShopFoundation because the whole model is about using our experience to build you a future proof online store on a solid foundation.

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How hot tubs make the case for feature-rich REVIEWS.io

How hot tubs make the case for feature-rich REVIEWS.io

by Gabi Falanga 7 min read

REVIEWS.io’s Rich Ball talks about hot tubs, the benefits of video reviews, and how to handle negative and fake reviews.

What do hot tubs have to do with customer reviews? Quite a lot according to REVIEWS.io’s Rich Ball. Rich introduces himself as the brand’s marketing and brand manager, even though his email signature claims he’s a senior front-end developer. Turns out, he’s a man of many talents filling both roles.

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A Shopify success story… ARgENTUM — where science meets poetry

A Shopify success story… ARgENTUM — where science meets poetry

by Daniel Connor 7 min read

ARgENTUM is a luxurious brand of skincare products. Their stunning Shopify store is custom-built to tell their beautiful story. We interviewed the power couple behind the brand.

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We’re just Shopify Experts, standing in front of aspiring (multi) millionaires, asking them to…

We’re just Shopify Experts, standing in front of aspiring (multi) millionaires, asking them to…

by Daniel Connor 2 min read

...build their Shopify store on a solid foundation.

Disclaimer: This article was written in the month of loooove, which is the motivation behind the theme herein. We are not marriage counselors nor do we provide professional dating services. We are Shopify Experts and only our advice on things ecommercey in nature should be taken seriously.

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Customer reviews, the secret weapon to boosting your conversions

Customer reviews, the secret weapon to boosting your conversions

by Ross Allchorn 6 min read

Customer reviews are a valuable asset to any online store for a number of reasons (which we will be discussing); but so many stores don’t leverage them properly, or are too afraid to open themselves up to the possibility of bad reviews. We’d like to run through why reviews are absolutely crucial to your online store, how to get them, and what to do with them - the good and the bad ones.

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A quick primer on Shopify integrations

A quick primer on Shopify integrations

by Gabi Falanga 4 min read

Found in translation: What you need to know about custom Shopify integrations. Shopify does a great job at straightforward Ecommerce. However, there are times when you will need to integrate with another system, be it an accounting package or an inventory management tool.

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Ecommerce in the metaverse… MetaCommerce?

Ecommerce in the metaverse… MetaCommerce?

by Daniel Connor 4 min read

The Facebook company is now called "Meta" and they are creating the metaverse. One thing’s for sure: Wherever consumers are… online, offline, or in the metaverse, there will be commerce. MetaCommerce WILL be a thing. It kind of already is.

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Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

Shopify Ecommerce Store Teardown #1 - Kincaid's is Music

by Ross Allchorn 1 min read

Kincaid's is Music was the winner of our survey competition held in late 2021 and with so many musos on our team, their story really "resonated" (huh, see what I did there?) with us.

One of the prizes was a teardown video by me and also $300 credit with TaskHusky. The video is on the other side of the jump, and I hope you enjoy it as much as we enjoyed making it.

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The pandemic’s effects on ecommerce - survey results + video teardown

The pandemic’s effects on ecommerce - survey results + video teardown

by Daniel Connor 4 min read

Teardown a store, dissect a pandemic… break an egg.
You can’t make an omelet without breaking a few eggs. So that’s what this article is about. We’re going to dissect our ‘pandemic’s effects on ecommerce’ survey and do a video teardown of our winner’s online store.

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The inside scoop on how to migrate your online store to Shopify

The inside scoop on how to migrate your online store to Shopify

by Gabi Falanga 4 min read

Outdated software, lack of integration, slow loading speed and limited features. These are just some of the reasons you might want to migrate your store to Shopify from a different Ecommerce platform. Migrating or ‘replatforming’ can potentially be complex, even if your store is basic, with limited products.

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Festive season readiness: How to get everything ‘wrapped’ up before Christmas

Festive season readiness: How to get everything ‘wrapped’ up before Christmas

by Gabi Falanga 4 min read

Jingle bells, analytics sells! Christmas is only a few weeks away and of course, you want your online store to attract and maintain customers during this period. Shopify and Google each offer analytics that will help you to understand how shoppers use your store and where it needs to be improved.

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Setup your ecommerce calendar checklist or die...

Setup your ecommerce calendar checklist or die...

by Daniel Connor 3 min read

...a little inside every time you miss an opportunity.

Setting up your online store’s calendar checklist, then acting on it timeously, is a strategic mindset that can boost conversion rates throughout the year. Ok, it won’t kill you not to, but that’s bordering on double negative. If you’d rather hit your targets… Follow me!

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Do you need a custom Shopify app for your store?

Do you need a custom Shopify app for your store?

by Gabi Falanga 4 min read

Shopify has everything a merchant needs to get their store up and running straight away. That includes an app store full of apps with various functionalities, which merchants can install on the platform to help meet their business’ needs. However, some merchants have unique requirements, which is why they might consider custom Shopify app development.

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The Flex theme by Out of the Sandbox

The Flex theme by Out of the Sandbox

by Ross Allchorn 2 min read

As one of Out of the Sandbox's longest standing partners, we're proud to announce the launch of version 2.0 of their flagship theme Flex. We've built with the Flex theme and it's safe to say that it's one of the most versatile themes you can get out of the (sand) box.

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Is a custom designed Shopify store worth it?

Is a custom designed Shopify store worth it?

by Gabi Falanga 5 min read

Shopify has a vast array of theme options which offer varying levels of customizability. Despite this, many merchants choose to have a fully custom designed store. This might be because they want it to look or function in a very specific way. Or perhaps they want more control over how it performs. The customization options are endless. 

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Mobile matters for conversion optimization

Mobile matters for conversion optimization

by Gabi Falanga 3 min read

Your customers’ experience of your Shopify store while on a mobile device is crucial to conversion optimization. Why is mobile so important? Mobile commerce was predicted to beat traditional ecommerce and in-store shopping in 2021 and to have the biggest retail sales growth of 12.2%, according to Shopify. It is estimated that 187.5 million people will shop via their smartphone in 2024: that’s 64% of all mobile device owners.

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Announcement — ShopCreatify and Realm Digital Join Forces

Announcement — ShopCreatify and Realm Digital Join Forces

by Ross Allchorn 1 min read

Ecommerce merchants around the world can now get the best of both worlds with the hyper-focused specialist approach on Shopify of ShopCreatify and the deep technical abilities and scale of Realm Digital.

With the Realm group currently consisting of Realm Digital, a software development & consulting operation, Snapplify, an edutech company originally incubated within Realm Digital, ShopCreatify will be the third entity under the umbrella.

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