Did the faux clickbait title work for you? Or are you genuinely interested to know what we're changing about ConversionBoost? I'm hoping the latter.
If you didn't already know, ConversionBoost is was our productized service for ecommerce conversion rate optimization (CRO). We've decided that that isn't enough anymore though... specifically the productized bit.
No, not in the derogatory sense popularized by current political rhetoric, but in that it is unique. This uniqueness makes it impossible to provide maximum value to you as a merchant for a fixed-price off-the-shelf offering. So we've decided to change things up.
The way we see it, is that you get three types of offerings for this kind of thing:
The first two are both brilliant business model propositions for the agency since they're much more scalable. You get to define the parameters of the work, you bill the same amount each time and the quicker you get at fulfilling, the more profitable it becomes.
Unfortunately, for the merchant, we've found that it offers little in the way of flexibility.
What happens when your business needs something slightly different to what the productized offering provides?
Are you paying for portions of the product that you don't need because... well, that just is what it is?
Wouldn't you feel safer knowing that the solutions provided are specifically for your business and not just another notch in the agency's bedpost?
When comparing ecommerce to bricks & mortar stores, a massively beneficial factor in the former is the speed to make changes to your store.
If you identify an issue, in some cases you can fix it the same day. Other tasks may take longer, but you want to start benefiting from your decisions and actions as soon as possible.
We've done enough audits over the years now to know that there is always something you can do in the first week or two of starting. Either your navigation could be improved, your site's load speed decreased or things moved around.
Why wait? If things objectively need to be changed and leaving it just causes more and more missed opportunities, just do it!
With a more all-encompassing service based approach, we're able to engage all necessary team members from day one and immediately start chipping away at the necessary improvements.
One of the most glaringly obvious flaws in the productized offering from our observation is what happens (or doesn't) once you're done. Things are never done, so that question itself is almost nonsensical.
A recurring scenario for us has seen us conducting thorough audits, lists of needed improvements created and provided to the merchant... and then at worst we hear crickets chirping... or at best there are unnecessary delays in rallying the troops to implement the changes.
This isn't good enough. You deserve more, and we value efficiency such that we're completely restructuring how we offer these services.
Usually, a successful CRO engagement would include some or all of the items listed below. Some are collaborative tasks where we may need you to participate. Others will be concurrently executed tasks where there is no point in doing them in order and wasting time if we have more hands on deck.
Those high level facets of the process are quite broadly stated and already came out more verbose than I'd hoped. They really do just scratch the surface of what each of them covers in terms of actionable tasks though.
With such a myriad of options available based on what your business needs, it doesn't make much sense trying to pigeon hole yourself into a product/productized service, so we're moving on from that model.
Similar to our store design & build projects, we'll now be entering into discussions with merchants around their specific needs.
This way you'll get a lot more out of the working relationship. We'll also be working with fewer stores which allows us to really hone in on and focus on your success. Clearly because of this, slots will unfortunately be limited.
If what is explained above appeals to you, please complete this form so we can book a time to chat about your needs.
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