Unprepared - The “Secret Sauce” of Online Stores with Ross Allchorn

Chase Clymer, host of Honest Ecommerce and Ross Allchorn of ShopCreatify geek out about a ton of Shopify ecommerce topics. 

All kinds of Shopify talk, including:

• [00:59] Ross’s journey in Ecommerce
• [03:02] Serendipity is a part of success
• [04:10] About their focus on Shopify
• [06:25] Sponsor: Gorgias gorgias.link/honest
• [07:15] Working as a remote agency
• [09:04] COVID changed agency preferences
• [09:42] The process of working remotely
• [11:48] Handling projects for BFCM
• [15:09] Sponsor: Postscript postscript.io/install
• [15:39] Prepare early for BFCM
• [17:14] Setting your clients’ expectations
• [18:27] That importance of promptness in emails
• [18:57] Removing features to go live
• [21:17] Warning: Don’t rush features
• [23:02] Considerations for BFCM redesign
• [23:38] Optimization vs redesign
• [26:14] Sponsor: Klaviyo klaviyo.com
• [26:44] Setting your priorities when migrating online
• [28:22] The “vanilla instance” of Shopify
• [29:16] When to reach out for help
• [30:47] The life cycle of the Ecommerce business
• [32:36] Finding your product-market fit
• [33:35] Why Ross chose Ecommerce over email marketing