Unprepared - The “Secret Sauce” of Online Stores with Ross Allchorn

Unprepared - The “Secret Sauce” of Online Stores with Ross Allchorn

September 29, 2020 1 min read

Chase Clymer, host of Honest Ecommerce interviewed ShopCreatify's Ross Allchorn in a recent ecommerce podcast. 

In their conversation they discuss:

  • [00:59] Ross’s journey in Ecommerce
  • [03:02] Serendipity is a part of success
  • [04:10] About their focus on Shopify
  • [06:25] Sponsor: Gorgias gorgias.link/honest
  • [07:15] Working as a remote agency
  • [09:04] COVID changed agency preferences
  • [09:42] The process of working remotely
  • [11:48] Handling projects for BFCM
  • [15:09] Sponsor: Postscript postscript.io/install
  • [15:39] Prepare early for BFCM
  • [17:14] Setting your clients’ expectations
  • [18:27] That importance of promptness in emails
  • [18:57] Removing features to go live
  • [21:17] Warning: Don’t rush features
  • [23:02] Considerations for BFCM redesign
  • [23:38] Optimization vs redesign
  • [26:14] Sponsor: Klaviyo klaviyo.com
  • [26:44] Setting your priorities when migrating online
  • [28:22] The “vanilla instance” of Shopify
  • [29:16] When to reach out for help
  • [30:47] The life cycle of the Ecommerce business
  • [32:36] Finding your product-market fit
  • [33:35] Why Ross chose Ecommerce over email marketing
Ross Allchorn
Ross Allchorn

Hi, I'm Ross, an entrepreneur and a specialist in e-commerce. I founded ShopCreatify in 2015 and loving every second of working with our great ecommerce merchant clients.