How do you know whether you should choose a theme-based or custom designed store? What is the best option for your business and your customers? What will look attractive, be easy-to-navigate, convert well, and be easy to manage? We take a deep dive into what your options are.
Redesigning your store can give it a new lease on life and increase your revenue. A redesign could entail anything from basic cosmetic changes to more serious structural changes, or even a complete overhaul of the site. But before you get wrapped up in a redesign, how do you determine if that is what your store actually needs?
If you’re beginning your ecommerce journey, one of the biggest buzz phrases you’ll stumble across is… “CONVERSION OPTIMIZATION” (Insert dramatic echo here) “Conversion? Is this a cult?”
No no, a conversion is when a user completes any one of your website’s goals, from email sign-ups, to leaving a review, and that grand unicorn in the sky… making a purchase. Optimization is doing everything you can to ensure those conversions are made.
...a little inside every time you miss an opportunity.
Setting up your online store’s calendar checklist, then acting on it timeously, is a strategic mindset that can boost conversion rates throughout the year. Ok, it won’t kill you not to, but that’s bordering on double negative. If you’d rather hit your targets… Follow me!
Shopify has everything a merchant needs to get their store up and running straight away. That includes an app store full of apps with various functionalities, which merchants can install on the platform to help meet their business’ needs. However, some merchants have unique requirements, which is why they might consider custom Shopify app development.