Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

What Theme Should You Use On Your Shopify Store?

What Theme Should You Use On Your Shopify Store?

by Ross Allchorn 3 min read

When it comes to setting up your online store on Shopify, one of the most crucial decisions you'll make is choosing the right theme.

With so many options available, it can be overwhelming to decide which theme will best suit your store's needs.

As experts in the Shopify e-commerce industry for almost a decade (possibly more depending when you're reading this), let's explore the factors you should consider when selecting a Shopify theme.

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Three Email Automations on Steroids for E-commerce

Three Email Automations on Steroids for E-commerce

by Ross Allchorn 2 min read

Have you ever lost a sale because someone abandoned their cart, forgot about a product they browsed, or simply drifted away from your brand?

It happens to the best of us!

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Making Sense of a Large E-commerce Product Catalog

Making Sense of a Large E-commerce Product Catalog

by Ross Allchorn 2 min read

At ShopCreatify, we often help our merchant clients sort their products into collections and build out navigation in a way that it is easy for their customers to find the things they're looking for.

Not only does this make your customer's user experience better, but it also allows you as an e-commerce merchant to push the products that you need to push in the right places.

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Level Up Your Online Store: 7 Winning Tactics for Happy Customers

Level Up Your Online Store: 7 Winning Tactics for Happy Customers

by Ross Allchorn 3 min read

Running an online store is awesome! But with so much competition, how do you make sure shoppers pick you?

The answer is simple: create an amazing customer experience. Here's how to turn your website into a customer magnet.

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See a 10-30% increase in E-commerce Conversions with Better Social Proof

See a 10-30% increase in E-commerce Conversions with Better Social Proof

by Ross Allchorn 3 min read

Social proof is a psychological and social phenomenon where people replicate the actions of others to undertake behavior in a given situation.

In e-commerce, social proof plays a crucial role in influencing consumer behavior and driving conversions.

This article delves into the significance of social proof, particularly focusing on product reviews, user-generated content, and strategically surfacing endorsements.

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Optimizing E-commerce Navigation for Conversion Success

Optimizing E-commerce Navigation for Conversion Success

by Ross Allchorn 3 min read

In the dynamic world of e-commerce, effective navigation is the compass that guides users through the digital marketplace.

As an e-commerce merchant, optimizing your website's navigation is crucial for driving traffic and, ultimately, boosting conversions. Let's explore high-level strategies that can be universally applied across popular platforms like Shopify, WooCommerce, and Magento.

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Find up to 30% More E-commerce Conversions by Enhancing Your Search

Find up to 30% More E-commerce Conversions by Enhancing Your Search

by Ross Allchorn 3 min read

A well-optimized search feature can significantly improve the user experience and increase the likelihood of visitors making a purchase. In this blog post, we'll explore the importance of search and provide you with actionable steps to enhance your search and drive conversions.

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Unlock 80% More Conversions on Shopify with Video Content

Unlock 80% More Conversions on Shopify with Video Content

by Ross Allchorn 3 min read

Video content is shared 1200% more than text and images combined.

Are you an e-commerce store owner looking to take your business to the next level? If so, you need to start incorporating video into your marketing strategy. Video has become an essential tool for online businesses, and the statistics speak for themselves.

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WooCommerce vs. Shopify with Bill & Ted

WooCommerce vs. Shopify with Bill & Ted

by Ross Allchorn 3 min read

Make the Right Choice for Your E-commerce Business. For this comparison, we have two ambitious individuals, Bill and Ted. Both aspiring ecommerce entrepreneurs at a crossroads. They're both eager to embark on their online retail journeys but are unsure whether WooCommerce or Shopify is the best fit for their unique needs. In this article, we'll explore the pros and cons of each platform to help Bill and Ted make an informed decision.

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E-commerce design patterns are mature.

E-commerce design patterns are mature.

by Ross Allchorn 2 min read

A True Story – The Story of Bob. Once upon a time, there was an entrepreneur named Bob. Though that's not his real name, considering he is currently (at the time of writing) the third wealthiest person globally, you might have a guess.

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What makes e-commerce a better business type?

What makes e-commerce a better business type?

by Ross Allchorn 2 min read

When it comes to running a business, there are many factors to consider. One of the most important decisions might be choosing between an e-commerce store or a traditional brick and mortar store.

While both options have their advantages, e-commerce on its own has proven to be a superior business type for several reasons.

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Hope Is Not A Tactic - Take Action!

Hope Is Not A Tactic - Take Action!

by Ross Allchorn 3 min read

While hope can be a valuable motivator, relying on it as a strategy for success can be dangerous. Without action, hope can quickly turn into wishful thinking or even complacency. It is not enough to simply hope for a better future - we must actively work to create it.

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Survival of the fittest - Adaptability is key

Survival of the fittest - Adaptability is key

by Ross Allchorn 2 min read

In the ecommerce landscape, technological advancements are crucial to the success of a business. Companies that fail to keep up with these changes risk falling behind their competitors. The introduction of smartphones and tablets, for example, led to the emergence of mobile commerce. Ecommerce businesses that didn't optimize their websites for mobile devices lost out on a huge customer base.

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Why migrate from WooCommerce to Shopify?

Why migrate from WooCommerce to Shopify?

by Ross Allchorn 3 min read

There are several reasons why people are migrating from WooCommerce to Shopify. One of the biggest reasons is ease of use and simplicity.

Shopify is known for its user-friendly interface and streamlined setup process, making it much easier for non-technical users to get started with their online store compared to WooCommerce, which can be more complex and require technical know-how.

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Compass choosing the right Shopify Plan directions - image by AbsolutVision on Unsplash

Choosing the right Shopify plan for your store

by Gabi Falanga 4 min read

The five Shopify plans offer various features and levels of flexibility. The lower tier plans are basic and suitable for low-income entry level stores. Meanwhile, the highest offering, Shopify Plus, is ideal for high-income enterprise level stores with numerous transactions. Merchants can upgrade their plan as their requirements change. We discuss the different options and how to decide what’s best for you.

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Photo by regularguy.eth on unsplash - money sucked up by vacuum

Is your Shopify store costing you sales?

by Gabi Falanga 6 min read

Wasting opportunity at any step along the way not only loses you sales, but actually costs you money. Fewer sales mean higher overheads. You are already paying to be on the Shopify platform, paying hosting fees, ads to drive traffic to the site etc. So why get less than you can out of that online footprint?

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What you need to know when choosing a theme-based store

What you need to know when choosing a theme-based store

by Gabi Falanga 5 min read

How do you know whether you should choose a theme-based or custom designed store? What is the best option for your business and your customers? What will look attractive, be easy-to-navigate, convert well, and be easy to manage? We take a deep dive into what your options are.

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Online store redesign depicted on a laptop

9 signs you need to redesign your store

by Gabi Falanga 6 min read

Redesigning your store can give it a new lease on life and increase your revenue. A redesign could entail anything from basic cosmetic changes to more serious structural changes, or even a complete overhaul of the site. But before you get wrapped up in a redesign, how do you determine if that is what your store actually needs? 

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Conversion optimization. Imporvements and enhancemets of online stores. Laptop opening Photo by Ales Nesetril on Unsplash

How to improve and enhance – AKA: ConversionBoost – your online store.

by Daniel Connor 4 min read

At the onset of your ecommerce journey you need to establish your site goals. A conversion is when a user completes a desired action on your site. So you can’t calculate your conversion rate until you have establish your site goals.

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Shopify store evolution - Ape-man: Photo by Gratisography

The evolution of a Shopify store, with ShopCreatify

by Daniel Connor 4 min read

Find out where your ecommerce store is on its evolutionary timeline and see how we can help you at each stage. From migration or inception to birth, growth, optimization, and maintenance phases, as Shopify Experts, we are here to ensure the propagation of the Shopify species.

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Aurora colours of the ShopFoundation Demo Store

The ShopFoundation Demo Store…

by Daniel Connor 3 min read

a Shopify Store with no code, no mess, no fuss!
"It's the best demo store in the world," said us.
This blog post is about a Shopify Store with no code, no mess, and no fuss. We built it using the exact model, tricks of the trade, and best-of-breed tools of the trade, that we intend to use on all the online stores we’ll build through our ShopFoundation offering. It’s called ShopFoundation because the whole model is about using our experience to build you a future proof online store on a solid foundation.

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