Get your Shopify store BFCM ready

Redesigning your Shopify store before the 2021 gifting season might be a bit ambitious, but there is a lot that can be done between now and this Black Friday, Cyber Monday weekend.

"Proper Prior Planning Prevents Piss Poor Performance."

Some British Army dude

Brush off those cobwebs

Depending on when you're reading this, it's likely that the clock is ticking and the 2021 gifting season is approaching faster than you even think it is.

If you’re already doing a healthy trade online, redesigning your entire store even now wouldn’t be a wise move.

This is why we’ve come up with a bunch of things you can do before the gifting season without reinventing the wheel.

Turbocharge your store’s speed

Having your store load fast for customers is now a metric that is directly related to engagement and conversions. 

Finding the culprits behind this lacking performance is something we’ve managed to refine into a polished art. After one of our page speed audits we’ll have a clear list of actionable changes that will squeeze every last bit of horsepower available from your existing setup. 

Some of the usual suspects include:

  • Poorly optimized images
  • Large, complex and cluttered pages
  • Redundant/unoptimized scripts and code bloat
  • Incorrectly uninstalled or redundant Shopify apps
  • Other misconfigurations and “technical debt” built up over time

Having performed this type of exercise many times before, we’re confident that we’ll be able to diagnose and fix your issues as best as we possibly can - short of rebuilding the entire site - before BFCM.

Depending on the current state of your site’s performance, this could be one of the single most important things to do before the gifting season.

"Failing to plan is planning to fail."

Someone slightly annoying to be around
Sam Gray
Creative Director, ARgENTUM

"From the very first conversation to the start of something big, we couldn't be happier with our working relationship.

Their approach, their knowledge, their eye for detail... it's all 5 Star! We're looking forward to what's next."

Optimize your store for conversions

CRO (conversion rate optimization) covers a broad array of topics with the primary intention being to streamline your content and visual hierarchy, design and usability of critical storefront sections to reduce friction and remove as many barriers to conversion as possible. 

We’ve learnt that audits alone don’t bring home the bacon, so we’ll conduct the analysis and help you implement as much as is feasible before the 31 Oct “code freeze” cutoff where things should already be tested and ready to start giving you healthy doses of ROI.

The focus will mostly be on landing pages, promotional banners, products, cart and checkout pages and we have a large bag of tricks including:

  • Strategic design and usability best practices
  • Promoting cross sells and upsells
  • Social proof
  • Trust signals
  • Engineered scarcity
  • Price anchoring
  • Optimizing cart and checkout

Given the amount of time remaining before BFCM we’ll propose what is deemed feasible for this year’s gifting season and then work with you on getting it all in place.

Enhance the usability of your store

The last thing you want to do to your customers is confuse or frustrate them with difficult user flows. 

By streamlining the user’s journey you’ll remove these points of friction and your customers will easily find what they’re looking for and experience an enjoyable engagement with your brand. 

To optimize the usability of your store, start with an analysis of its current state, define the improvements needed, and then implement them according to best practices.

Focus heavily on mobile users

If in 2021 your store is still not optimized for mobile users, this may be one of your more important considerations.

"[..]nearly three out of every four dollars spent on online purchases today is done so through a mobile device. "

Oberlo

Having a mobile centric experience on your store is a critical concern for both CRO and usability, especially given many older sites are not well optimized for mobile devices. 

If your mobile experience is lacking, we should be able to fix this before the gifting season in a few different ways. Often it would involve improving the mobile navigability of the site by re-engineering your global elements like headers and footers, and then improving aspects that are not optimal for Mr/Mrs sausage fingers.

Nicole Hines
MD, Foldabox UK & USA

"I have previously worked with a couple of Shopify developers and I have to say was not looking forward to the process again! All my fears were dispelled and it has been nothing but a pleasure. 

I genuinely feel I am working in partnership with someone who cares about my website and who seeks to achieve the best possible results."

Beef up your user retention

At a time of year where you’re likely to be experiencing your highest volume of traffic, you can’t afford to not be pulling out as many stops as possible on retaining users.

Even if the visitor doesn’t buy on their first visit - they often don’t- there are things you can do to keep them coming back. If they did buy, there are also ways to get them to buy more.

Through the use of some really nifty tools and techniques, you can recover those abandoned carts, incentivize repeat purchases or even just grow your database for the future.

Beautiful & clear visuals and merchandising

Communicating your BFCM offering requires visual assets that inspire and guide your customers to the deals you want them to find and buy. 

Tap into our 1,000 years of combined design experience in ecommerce design (yes, we have time travellers and vampires on our team) to push the necessary pixels into the right order to make your customers click on command.

These assets could include home page banners, merchandising graphics, social media content, email marketing and more.

Create high converting landing pages

Laser focused messaging is possible by creating landing pages for your products or collections of products.

Depending on your catalogue, these landing pages could promote individual best sellers or consist of groupings of products that go well together.

There are many options available with landing pages, but through discussion and a better understanding of your operation, we’ll be able to set up some effective powerhouse pages that pump up the bottom line.

BJ Minson
Founder & CEO of Grip6

"It was like a someone threw us a lifeline when we found ShopCreatify. Our website went from a 4 to a 10. Everything improved dramatically from our brand to our sales.

I don't say this lightly when I say Shopcreatify is the best in the business."

Strategize & measure effectively

Lastly, but certainly not least on this list, is coming up with a manageable strategy, and implementing effective tracking. 

Strategy, prioritization and performing value calculations on the things we do is a huge part of the success our merchant clients experience, so if you choose to reach out, you’ll be able to tap into that wealth of experience acquired over the years.

You’ll get assistance on defining sales goals and projections, KPIs and implementing all the required measurability to assess the success and ROI of your BFCM campaign.

"Without measuring, you're not marketing."

A dusty old marketing textbook

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