Some of our happy clients:

BJ Minson
Shopify Plus

Ross and his team at ShopCreatify have been the best Shopify Developers we have ever worked with (and we went through a lot of individuals and companies previously). They are knowledgeable, responsive and very capable with all tasks. With their help, our website went from about a 4 to a 10. Ross and his team have integrity. These guys are excellent!

Nina Wolf
Shopify Plus

ShopCreatify has done a fabulous job of keeping us grounded, while letting us ascend to a whole new level with our site. They've been responsive, detail-oriented, thorough, and even personable! I've thoroughly enjoyed working with them, and also was quite relieved to put such a large and important business step in their capable hands. Their guidance and advice has been as important as their technical skills. They meet deadlines, they communicate often and clearly, and they let nothing fall through the cracks. I am thrilled to have found such a great team to work with, and we'll continue to work with them for years to come.

Nicole Hines

My dealings with Ross at ShopCreatify have been absolutely 1st Class. I have previously worked with a couple of Shopify developers and I have to say was not looking forward to the process again! All my fears were dispelled and it has been nothing but a pleasure. I genuinely feel I am working in partnership with someone who cares about my website and who seeks to achieve the best possible results. Five stars and more!

Sam Gray

From the very first conversation to the start of something big, we couldn't be happier with our working relationship. Their approach, their knowledge, their eye for detail... it's all 5 Star! We're looking forward to what's next.

What is ConversionBoost, and who is it for?

ConversionBoost is a specialised service by ShopCreatify. We use an evidence-based approach, with data collection and analysis, to improve and enhance your store. If you want to see your store perform at its best, delight your customers, boost your sales, and — most importantly — see consistent growth over time… we can help!

ConversionBoost is meant for established stores who already have a baseline of performance, and stores with a certain level of traffic and sales already will see the best results. If you are just getting started, though, and want to know how you can best optimise your sales for your growing store, we can help too.

How Does it Work?

Every e-commerce website is unique, and so every ConversionBoost project is different. However, each project tends to follow three stages: Analyse, Apply, and Test & Refine. We tailor our approach based on your needs.


We begin by installing data analysis tools to your store, and over a period of weeks data is collected. An experienced CRO / UX specialist will also conduct a manual evaluation on your store.


With the insights from our analysis phase, we can make data-driven decisions about how to improve your store’s bottom line. Our developers and UX experts can then implement the changes we recommend.

Test & Refine

Over time, as the results of our efforts show in the data, we continue to make improvements to your store — adding new features, optimising existing journeys, and increasing your store’s revenue,

What do you get?

At the end of our investigations, you get a CRO / UX Report including of all data captured during the analysis, the insights we can get from them, and the steps we recommend taking to supercharge your store. This gives you all the insight you need to drastically enhance your store’s sales.

Table of Contents


Executive Summary

  • Goals

  • Actionable Points

Our Approach Explained

  • CRO/UX Stakeholder Survey

  • Analytics & Heatmapping

  • Configuration

Preliminary Investigations

  • Google Analytics

  • Heatmapping


  • Overview

  • Home Page

  • Collections

  • Products

  • Cart

  • Checkout

  • Content

  • Pages

  • Blog

CRO / UX Recommendations

  • Overview

  • Home Page

  • Collections

  • Products

  • Cart

  • Checkout

  • Content

  • Pages

  • Blog

In Conclusion

Need an expert developer?

If you need a design and development partner to help put these recommendations in place, you can opt for our combined plan, and we’ll include a personalized strategy consultation, and 1 week of consultation, design and development.

Frequently Asked Questions

How long does it take to analyse my store?

As long as a six week long piece of string... inside joke, sorry. Most analyses are conducted over a minimum of 6 weeks. Once we have installed / checked the setup of your analytics and heat-mapping software, we allow approximately 4 weeks for it to gather a decent snapshot of your store. We then conduct the manual audit in conjunction with the extraction of insights from the collected data to produce your report.

Can we implement the CRO / UX recommendations ourselves?

By all means, if you have the requisite skills, no problem at all. We work with merchants at many different levels. Some have full in-house design and development teams, others… not so much.

We haven’t made a sale yet, can you help us?

Possibly not… yet. This service is primarily intended for merchants already trading at a reasonably healthy rate. CRO (conversion rate optimisation) is the process of increasing the rate by which visitors are converting into paying customers. We’re more than happy to discuss your needs though, so feel free to reach out to us with more information.

Do you guarantee results?

Your success is our success in more ways than one. We’re extremely selective of who we work with and the number of client onboardings we do per month. To date we have never had a situation where a merchant has not seen a desirable result from our collaborative efforts. Almost all of our clients are long term engagements (3yrs+) and we prefer to build a relationship with you. Results will vary from industry to industry and there are elements of your business that are outside of our control (pricing, shipping, customer service etc.). We work with you using established processes focused on concrete improvements to your store.
If you’re in any way concerned that we’re going to just take the money and do a quick and shoddy job, feel free to make contact and we can line up a time to chat.

Will you execute all of the recommendations from the report within the 1 week development time?

It is impossible to say until the report is complete. It’s suffice to say that a large amount of impactful work can be done in one week, but tasks can vary wildly in terms of complexity and time to execute.

How long does the execution phase take?

The execution phase (the pre-purchased week of consulting, design and development) will be carried out within 30 days following the presentation of the report subject to supply of any required elements by the merchant to ShopCreatify to complete the tasks.

Who will pay for the CrazyEgg / Hotjar license?

You will. You then get to keep it going forward so there will be no need for transfers of ownership or any such nonsense in future.

Why am I here?

We’re not too sure either. In the event of an existential crisis, we defer to the teachings of Randall Munroe -