A Case Study of Lunafide

From Artist-Driven Apparel to Optimized E-Commerce Excellence

Lunafide products

"We did a CRO audit with ShopCreatify that proved to be highly valuable, exposing holes that we would never have thought of. We still use the report today."
– CEO, Lunafide

About the Customer

Lunafide is a print-to-order e-commerce business that collaborates with a global network of talented artists to create unique, artist-driven apparel. Each item is made to order, ensuring no mass production and maintaining the exclusivity and quality their customers love.

Business Challenges

Lunafide's dynamic and creative product offering presented unique challenges in the e-commerce space. Despite their success, they faced obstacles preventing them from reaching their full potential:

  • Mobile User Experience: The mobile shopping experience was lacking, leading to friction in conversions.
  • Navigation Issues: Complex navigation hindered customers from quickly finding what they needed.
  • Trust and Social Proof: Strategic placement of trust signals and social proof was underutilized.
  • Conversion Barriers: Friction points in the checkout process were causing cart abandonment.
  • Limited Filtering Options: Lack of intuitive filters made product discovery more cumbersome.

Conversion Boosting – The Optimized Approach

Lunafide partnered with ShopCreatify with the aim at improving conversion rates through evidence-based optimizations. This process is rooted in data-driven insights and meticulous refinement, ensuring a measurable impact on user experience and conversions.

“Our process focuses on navigation, site speed, and strategic positioning of key elements. Small tweaks that deliver big results, turning 1s and 0s into $s and £s.”
– Ross Allchorn, CEO, ShopCreatify

Engineering the Solution

ShopCreatify’s tailored conversion boosting process followed a structured and repeatable approach:

  1. Data Collection and Analysis:
    • Configured Google Analytics to gather actionable data.
    • Implemented heat mapping to study real user behavior.
    • Conducted a manual frontend audit to identify usability flaws and friction points.
  2. Strategic Optimizations:
    • Improved mobile user experience and navigation.
    • Streamlined the checkout process to reduce friction.
    • Incorporated trust signals in key areas.
    • Enhanced visibility of filtering options for better product discovery.
    • Reworded the “Buy It Now” button to a more inviting “Shop Now.”
    • Refreshed desktop and mobile menus for greater usability.
    • Introduced a sticky add-to-cart button.
    • Optimized the layout to display more products higher on mobile.
  3. Refinement and Testing:

    Every change was rigorously tested and refined to ensure it contributed positively to user experience and conversions.

Optimized Mobile Views for Lunafide's Shopify Store

Results

The changes made delivered tangible results for Lunafide:

  1. Enhanced Mobile Experience
    Improvements to the mobile architecture resulted in smoother navigation and reduced user frustration, significantly boosting mobile engagement and conversions.
  2. Streamlined Navigation
    Simplified menus and a more intuitive layout enabled customers to find what they were looking for faster, improving overall user satisfaction.
  3. Increased Trust and Credibility
    Strategic implementation of trust signals and expanded social proof boosted customer confidence, reducing hesitation during the purchasing process.
  4. Reduced Cart Abandonment
    By optimizing the checkout process, Lunafide experienced a notable reduction in cart abandonment rates.
  5. Greater Product Visibility
    Enhanced filtering options and layout improvements made discovering products easier, encouraging browsing and increasing the average order value.
"I like to connect with my clients beyond a shared love for e-commerce."
– Ross Allchorn, CEO, ShopCreatify

Summary

Lunafide partnered with ShopCreatify to unlock its e-commerce potential. Through the tailored conversion optimization process, their online store transformed into a more intuitive, engaging, and high-performing platform. With improved user experience, trust signals, and streamlined navigation, Lunafide now provides its customers with a seamless shopping journey, amplifying the success of its artist-driven apparel.

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