Scaling an Ethical Pet Brand with Shopify® Plus
“An amazing team of talented designers, developers, and project managers. They deliver white-glove service and are always eager to help. Communication has been seamless, and they are always quick to offer both creative and technical solutions.”
– Naamah Stockdale, Marketing Director
About the Customer
Small Pet Select is a family-owned business that puts small pets first. They offer high-quality, ethically sourced hay, food, and supplies for rabbits, guinea pigs, chinchillas, and other small animals. What started as a small, passionate venture has grown into a thriving D2C brand with a loyal customer base across the U.S. and beyond.
Small Pet Select stands out by prioritizing natural, fresh products that support pet health. Their commitment to quality and customer care has set them apart in the pet industry.
Business Challenges
Scaling an online pet supply business comes with unique hurdles. Small Pet Select faced several challenges that needed a custom Shopify® Plus solution:
- Finding the Right Shopify Partner: Previous agencies weren’t the right fit for their vision and workflow.
- Customization Needs: Off-the-shelf themes and apps couldn’t support their level of product personalization and UX requirements.
- Seamless Content Integration: Retaining their WordPress blog while keeping it integrated into the store.
- Conversion Optimization: Enhancing user experience to increase engagement and sales.
- Mobile Performance: Improving usability for a growing mobile audience.
Engineering the Solution
Since 2017, ShopCreatify has worked hand-in-hand with Small Pet Select, transforming their store into a finely tuned ecommerce machine.
We built:
- Custom Turbo Theme Optimization: Originally based on Turbo by Out of the Sandbox, now so refined it’s unrecognizable.
- Seamless WordPress Integration: A custom Shopify® app keeps their blog intact while benefiting from Shopify’s ecosystem.
- Advanced UX & CRO Enhancements: Designed for a frictionless user journey, from discovery to checkout.
- Scalable Search & Filtering: Intuitive navigation and smart filtering improve product discovery.
- Loyalty & Subscription Systems: Autoship options and a tailored ambassador program increase customer retention.
Results
Conversion Rate Breakthrough
By refining UX, optimizing the checkout process, and enhancing product discovery, Small Pet Select has seen a consistent YOY 18% conversion rate improvement. Their store isn’t just functional; it’s built to convert.
Mobile Optimization That Matters
A mobile-first design overhaul made the site significantly faster and more user-friendly. Small Pet Select’s customers can now shop seamlessly from any device, driving higher mobile sales and engagement.
Data-Driven Decision Making
Through in-depth tracking and analysis, we ensure every optimization is backed by data. From A/B testing checkout flows to refining product pages, Small Pet Select now operates with clarity and confidence in its strategy.
Strengthening Customer Trust
Custom-designed trust seals with micro-interactions provide reassurance at key decision points. Combined with top-tier customer service, this has driven stronger customer loyalty and a 12% increase in repeat purchases.
Summary
Small Pet Select has evolved into a powerhouse in the small pet supply space. With a tailored Shopify® Plus store, continuous improvements, and a customer-centric strategy, they’re set for sustained growth. Their success is the result of a collaborative effort—between their passionate team, dedicated partners, and a loyal customer base that keeps coming back for more.