From Humble Beginnings to a Global Footprint on Shopify® Plus
“Ross and Team have been a key part of our business since coming online in 2015. We have been working together to get the site optimized ever since, leveraging their advice and analytics. ShopCreatify has produced an extremely high standard of work throughout."
– Tom Jones, Archies Footwear
About the Customer
Archies Footwear was founded by Australian physiotherapist Daniel Jones, who set out to create a thong (flip-flop) that combined stylish design with orthotic support. What started as a passion project quickly grew into a globally recognized brand, now with stores in nearly every territory worldwide.
Archies specializes in flip-flops designed to deliver comfort and support without compromising on aesthetics. The brand has built a loyal customer base thanks to its focus on quality and innovation.
Business Challenges
Archies Footwear entered the market with a unique product but faced significant challenges scaling their e-commerce presence:
- Wholesale Integration Woes: Existing platforms didn’t cater effectively to the unique needs of wholesale customers.
- Persuading Online Shoppers: With footwear, customers couldn’t touch, feel, or try the product, creating hurdles in the decision-making process.
- Optimization for Conversions: Archies needed a site designed to convert visitors into buyers seamlessly.
- Streamlined Buying for Stockists: Bulk ordering for wholesale clients required a faster, more intuitive system.
Beyond Shopify® Templates
Archies Footwear needed a highly customized Shopify® Plus store to handle their specific requirements. From catering to wholesale customers to optimizing the consumer buying journey, they required more than off-the-shelf solutions.
They needed:
- A tailored wholesale ordering system
- A site designed to persuade customers and answer their questions upfront
- Custom UX and conversion-focused design for both B2C and B2B shoppers
- Scalable systems to grow alongside their brand
Engineering the Solution
Our approach was to build a store that could cater to Archies’ dual audiences—consumers and wholesale clients—while streamlining the user experience for both.
We implemented:
- Custom Wholesale Ordering System: Designed specifically for wholesale customers, enabling bulk orders in just a few clicks.
- Conversion-Focused Design: A clean, frictionless site that ensures buyers focus solely on completing their purchase.
- Persuasive Product Pages: Clearly articulated unique selling points (USPs) to address customer questions and encourage confidence.
- Custom Side Cart: Enhanced checkout experience with features like free shipping prompts and multiple payment options.
- Seamless Customer Support Integration: Optimized support tools to make the post-purchase experience as smooth as possible.
Results
Archies Footwear has seen transformational results since the Shopify® Plus rebuild:
Conversion Optimization Success
With a site designed to guide customers through the buying journey, Archies experienced a significant lift in conversion rates. Friction points were removed, making it easier for customers to commit to their purchase.
Streamlined Wholesale Experience
The custom-built wholesale system revolutionized how stockists interact with Archies. Retailers can log in, place bulk orders, and check out in record time, ensuring they get back to business faster.
Persuasion That Sells
By focusing on clear and compelling product messaging, Archies bridged the gap between online browsing and in-store experiences. Customers now feel confident in the product's quality, leading to increased sales.
Enhanced Customer Support
Archies’ customer service tools were revamped to create a seamless buying and support experience, building trust and fostering loyalty among their customer base.
Summary
Archies Footwear has grown from a niche Australian brand to a global powerhouse. Their Shopify® Plus store is now a well-oiled machine that supports both their retail and wholesale operations.
With a focus on persuasion, conversion, and scalability, Archies has successfully put their best “thong-adorned” foot forward. We’re proud to have played a part in their journey and look forward to many more years of collaboration.