Transforming B2B Simplicity into Shopify® Plus Success
“I genuinely feel I am working in partnership with someone who cares about my website and who seeks to achieve the best possible results. Five stars and more!”
– Nicole Hines, Managing Director
About the Customer
FoldaBox, led by Managing Director Nicole Hines, is a specialized B2B business providing high-quality folding gift boxes. Despite the simplicity of their product—boxes—and the efficiency of their lean operation, FoldaBox has become a standout success in its niche, offering exceptional service to a highly targeted market across the UK and USA.
Business Challenges
Running a B2B business on a B2C platform like Shopify presents unique hurdles, especially when dealing with a narrow, specific customer base but remaining visible to a global audience. FoldaBox faced several critical challenges:
- Customer Clarity: Ensuring clarity for a niche B2B audience while handling global exposure.
- Unqualified Leads: High volumes of unqualified inquiries overwhelmed the team, hindering their focus on genuine leads.
- Navigation Issues: Default Shopify theme navigation was insufficient for their specialized needs.
- Custom Printing Complexity: Managing and streamlining custom printing inquiries was inefficient and time-consuming.
Beyond Templates: A Tailored Partnership
FoldaBox’s success required more than a generic Shopify® template or an off-the-shelf plugin. Nicole’s comprehensive and clear project briefs allowed us to step in and deliver solutions that transformed her business. With a focus on precision, we developed a strategy to address these key needs:
- Enhance customer clarity and user experience across the site.
- Build tools to filter and qualify leads effectively.
- Design a bespoke navigation structure for faster product discovery.
- Automate the custom printing inquiry process to save time and reduce stress for the sales team.
Engineering the Solution
Our work with FoldaBox included multiple redesigns, countless optimizations, and the development of custom apps—all aimed at simplifying processes and enhancing the user experience. Key solutions included:
- Clarity-Driven UX Design: From the homepage to the checkout, we ensured every element guided the customer with clear, intuitive messaging.
- Custom Navigation System: A significant upgrade to the default Shopify theme’s navigation provided users with seamless product discovery.
- Estimate Generator App: We built a comprehensive custom printing estimate generator, drastically reducing unqualified leads and streamlining the sales process.
- Ongoing Optimization: FoldaBox benefits from regular strategy sessions, constant improvements, and an always-available Shopify expert team.
Results
Our partnership with FoldaBox has delivered measurable success across multiple areas:
Enhanced Customer Experience
Clarity-driven design across all site touchpoints ensures customers can find answers to their questions quickly and navigate with ease. This has helped maintain a professional, frustration-free shopping experience.
Lead Qualification Streamlined
The custom estimate generator immediately filtered out unqualified leads, allowing the sales team to focus on high-value inquiries. This change improved their effectiveness and reduced stress.
Faster Product Discovery
The new navigation system provided a smoother, faster way for customers to find what they’re looking for, leading to higher engagement and conversions.
Sustained Growth
Since 2015, FoldaBox has taken advantage of our retainer model, leveraging regular strategy sessions and continuous improvements. This ongoing relationship has helped drive significant growth and operational efficiency.
Summary
FoldaBox exemplifies how a clear vision, paired with expert Shopify development and strategy, can turn a niche B2B business into a success story. With tailored solutions that simplify operations, streamline processes, and enhance user experience, FoldaBox continues to thrive in its market—all while maintaining the simplicity and efficiency that define its brand.