As a Shopify agency, we spend our days building, designing, and optimising within the ecosystem Tobi Lütke created. So, when the Shopify CEO sits down for a deep-dive interview on The Knowledge Project with Shane Parrish, we pay attention.
In this fascinating conversation packed with actionable wisdom, Tobi opens up about his mental models, how to make high-quality decisions, and what it really takes to build a product that empowers millions of merchants worldwide.