Step 3 - Test & Refine

Following the implementation of all the recommended changes to your store, there should be a marked improvement in your conversion rate. This doesn’t mean you should stop there.

If you’re getting enough traffic to get meaningful data, you could start doing some split testing, but even if you’re not yet ready for that, you can start surveying your customers, work on your product information and generally continue to refine and perfect your store so that it is a conversion machine.

Due to the nature of ecommerce and the differing needs between different merchants, the testing and refinement is offered on a case by case basis and subject to quote.

Most merchants engage with us on a retainer basis with a certain number of days per month allocated to the task of continually improving their stores. Trade references and case studies are available on request.