Shopify & Ecommerce Ramblings

A blog about building and extending awesome Shopify stores

A lot of what we do on a daily basis at ShopCreatify is spotting and fixing things on storefronts that are causing the merchant's business "pain".  A frequent pain experienced by them —especially once their traffic starts to increase— is the amount of time expended on responding to emails and sitting in phone calls.

Reduce the Ecommerce Noise

It will of course depend on the type of product you're selling and the nature of your business, but it's fairly safe to assume that the more automated things can be, the better for you and your team to grow the business.

An overabundance of customer support calls and support requests can result in an overwhelmed support or sales crew. It can also result in your customers not being attended to as quickly as they'd like and could even cost you sales.

Thankfully, having more requests than one can handle is something we consider "a good problem to have" and it's one you'd rather experience at some point in your store's growth than not. The reason it's good is that there is definite interest in your product and it's a direct opportunity for you to improve your storefront and increase sales.

    Step 1 — Ask Why

    As is best practice in this industry, it's always good to start by asking why. Why are you receiving so many support requests and questions?

    If there are a lot of questions before the customer has made a purchase, it's probably safe to assume that your store is not providing the customer with enough information to buy.

    If there are a lot coming in after purchase, then you'll need to take census of why this is. It's possible that the information presented to the customer after they've ordered is insufficient or just not clear.

    Take note of these points in the process where the customer is reaching out to you as they will dictate the content you need to produce and measures you can put in place to prevent this unwanted noise.

    Step 2 — Assess your Options

    There are usually a few ways of resolving the situation and the methods mentioned below are not just either/or options and perhaps your store could benefit from implementing them all.

    Product Information

    This one should be fairly obvious, but it's surprising how many merchants attempt to trade on extremely lean product information. Your product description is not only for SEO and often your customer will still be in the researching phase of buying. Make sure your product information is as detailed as it needs to be so that it leaves no questions unanswered.

    Depending on the amount of and type of content you have for your product, there are always ways and means of presenting it to your customers better. Some themes come with novel and simple methods of showing more information without creating cluttered looking product pages. A good example of this would be the Out of the Sandbox themes (Yes, that is unashamedly a referral link. Their themes rock!) where a simple HTML tag in your description's source code will split your content and allow you to add a wealth of additional information below the integral images and add-to-cart area. You can learn more about his here.

    Description Split in Shopify

    A lot of merchants also implement additional lifestyle imagery, tabs for additional product information, videos and really any other content that will help explain and sell the product to their customers. A great example of this is Fuego Living's product page where they've significantly expanded upon their product so that the customers know all they need to know before placing their order.

     Good Product Information

    This is an area where the theme you're using could offer you all you need to plump out your description, but if you need help, feel free get in touch with us.

    FAQ Page / Knowledge Base

    Putting together a good FAQ page and or knowledge base is worth the effort. You can and probably should even go the extra mile of implementing a solution that is better than just a simple list of questions & answers.

    Before diving in blind though, make sure that the content going into your knowledge base is a direct reflection of what your customers and prospects are actually asking. Prioritizing the most frequently asked questions and making them most prominent is wise and increases the chances of them being found.

    There are even apps like Help Center where you can offer a far greater customer experience, include a search function and it also makes it a lot easier for you to build and manage your FAQ. At the time of this writing, this app is also free.

    Here's a great example of how Watchers Store makes use of the Help Center app:

    Watchers Store Using Help Center

    Taking things to the next level you could also make use of the ZenDesk Guide offering that comes with their support package. The Zendesk family of products may actually solve a number of issues mentioned in this article.

    Contextual Guidance

    In the process of shopping, sometimes you need to ask the customer questions. Whether it's a measurement that allows you to send the right product and reduce the possibility of returns or just an aspect of your product that is not widely known, it's wise to implement measures that make the reasons completely clear to the customer.

    A good example of this and a relevant solution for this kind of issue is including an inline help feature. In the example below, you can see that the customer has immediate access to additional information around why certain things are being asked for prior to being able to add to cart.

    Below is an excellent example of inline help where the customer can quickly and easily click on "View our Size Guide" to ensure they order the right fit.
    In context help in Shopify

    Whether it's a tooltip, a modal popup that is launched or even a link to a page with more information (ill advised as it takes the customer away from the product page), this form of contextual guidance will prevent your prospect from picking up the phone to ask you why and in so doing, distracting you or your team from growing your business.

    Relevant Information Pages

    Depending on the product you're selling and the types of customers you're trying to attract, it would be wise to build pages that speak directly to them. An obvious example would be where your customers are likely to be in a demographic where tech savviness is possibly quite low. In these instances, a page documenting the process of adding a product to cart and checking out would go a long way to reduce telephonic walk-throughs or manual orders.

    There are obvious pages that you should be sure to include on your store like shipping information and returns policies but if there is something very specific about your product that justifies it's own page, be sure to include it and make it easy to find.

    Videos

    Being that customers seem to often not read the words you carefully crafted, often a video is a preferred medium for getting the message across. 

    Videos can be implemented at almost any point on a Shopify store using a Youtube embed code and producing them has never been easier. There are a number of tools for both Mac and Windows for you to use and there are plenty of articles online explaining how to do it well.

    Live Chat

    This feature has been left close to last specifically. Of course if you have not implemented as many measures currently within your means to prevent questions about your product or service, this feature is simply going to cause you more noise.

    Also, live chat is going to require someone to monitor it at least some of the time if it's to provide value. If you've done a good job of putting together a comprehensive knowledge base and your store's content has all of their questions already answered, your live chat interactions should be quite brief and the person handling the task can treat it more as a personal "visitor's guide" role than a sales role. Your virtual information desk.

    Hide Your Contact Number

    This is certainly a controversial piece of advice if I did not disclaim that you should probably not do this if you do drive sales through received calls. If however you —as a lot of ecommerce merchants do intend to reduce human contact and increase sales then having your telephone number made available only once all other means have been exhausted could be a wise approach.

    Removing your number entirely is almost certainly bad advice for your store since it can reduce the perceived credibility of the company if no number is available, but doesn't mean you need to make it easy to come across. A lot of sites not just ecommerce ones implement an "ask your question first" methodology where only if the knowledge base gives them no joy do they get a number to call, email address to send to or even a form to fill out.

    Only you can make the decision on whether or not this will cost you sales or allow you to focus on growing your business while having no negative impact on sales. For example, perhaps a lot of the calls you receive do not convert into sales making them a waste of time and cutting them out altogether is only a good thing.

    Conclusion

    As can be seen, there are a number of solutions to the client noise debacle. There are undoubtedly others, but with the measures above implemented you'll have laid a good foundation not only in noise reduction but possibly also see an increase in conversions.

    If you have any questions about what is mentioned in this article or need some help in setting up any of these measures, please feel free to reach out to us. We don't mind the noise.

      Reduce the Ecommerce Noise

      A lot of what we do on a daily basis at ShopCreatify is spotting and fixing things on storefronts that are causing the merchant's business "pain".  A frequent pain experienced by them especially once their traffic starts to increase is the amount of time expended on responding to emails and sitting in phone calls.

      read time.

      Read More

      Recently it came to our attention that some of our best work and by far the majority of our work over the past two years as Shopify experts has been done using themes developed by one particular theme house. 

      It's pretty obvious if you look around our site, but that theme house is Out of the Sandbox.

      Not only do their themes stand head and shoulders above the rest in pretty much every way, they're also really (really) popular among Shopify merchants... for some very legit reasons.

      Why Out of the Sandbox Themes?

      To start with, speaking as an "Ecommerce Specialist" turned "Shopify Expert" turned "Shopify Expert + Out of the Sandbox Specialist", I'd list the top 5 factors of declaring this combination ideal in the Shopify ecosystem as follows:

      1. Their themes are visually beautiful
      2. They provide excellent, prompt support
      3. The themes have a solid codebase and great documentation
      4. The themes have comprehensive and intuitive options (theme settings)
      5. They regularly update & improve their themes

      Those primary factors aside, there are also other reasons that lead up to them being in the position they are where their offerings are superior and ultimately why we're choosing to specialize in them.

      Maturity

      Out of the Sandbox are industry veterans with a pedigree in Shopify Theming spanning back to 2011. It's not only their longevity on the platform that matters though, but perhaps more their considerable success and the maturity of their products acquired in that time.

      They have earned the right to brag about having developed some of the most popular premium themes on a platform with close to 400,000 merchants at the time of this writing. A feat that undoubtedly came with countless complicated technical and creative considerations and more support tickets than most mortal beings would be able to handle in a lifetime.

      Having taken that feedback, refined their themes based on real world merchant successes & failures, frustrations & moments of jubilation, they're now honed selling tools that expertly leverage the Shopify platform for optimal ecommerce performance.

      Resonance with Store Owners & Buyers

      Since partnering with Out of the Sandbox in 2015, it's been quite apparent that a majority of store owners inquiring about our services had either already chosen one of the Out of the Sandbox themes, or it was on their shortlist. In the instances where the store owner went with another theme for whatever reason, it almost always ended up being a sub-optimal experience for both the merchant and us.

      Based on this fact alone, it would likely be a wise decision to only do store builds on their themes, but it actually goes deeper than that. 

      Given the past couple of years of exposure to many Shopify themes, including a few bespoke themes that we created, it's a lot clearer now what makes a theme OK, what makes it good, and what makes it great.

      We actually made a business call very early on in ShopCreatify to strictly not take any store build project with a theme that was not acquired through the official Shopify theme store. The risk is just too great that the quality of the theme and support thereof would be lacking. In ecommerce, your store is your business' lifeblood and saving a few dollars for a free / non-official theme is not worth the risk. Witnessing issues that others had (and still have) concreted this as a very wise decision and we still strongly advise store owners and other experts against doing this.

      Are there other good themes out there? Yes, I'm sure there are but in our experience, even the other big sellers don't offer nearly as much as what the Out of the Sandbox themes offer. This invariably ends up in a frustrated store owner and the developer being forced to fit square pegs into round holes for them. It's not a situation either party wants to be in.

      Real World Experience

      Given the number of stores we've setup using Parallax, Retina, Mobilia, Responsive and more recently Turbo, it's safe to say that we know our way around the themes by now.

      Out of the Sandbox Shopify Themes

      The components and elements that can go on the product page template, the collection page, home page, contact page, the abilities and limitations of each template and piece of functionality, the work-arounds and enhancements that we've already done and don't need to "figure out" are all quite clear to us now.

      Due to this "focused experience" on this fine selection of extremely versatile themes, we're confident that a store build using one of them can be done far more rapidly and effectively than we could with an unfamiliar and potentially inferior one. Most -if not all- trial and error (depending on use case) has already taken place in our many real-world client store builds... who are currently transaction millions of dollars through their ecommerce storefronts. 

      "ShopCreatify is our preferred partner when it comes to setting up a shop with our Shopify themes. They know our themes better than anyone and are an absolute pleasure to work with."
      Brad Miller — Founder of Out of the Sandbox
      Full disclosure: Yes, those links to Out of the Sandbox are all referrer links since we're partners of theirs. It has no bearing on cost to the store owner, but it allows them to track any sales we send to them. If you click through and buy, it does moderately benefit us, but we'd far prefer to help you build your store so take a look at our solutions page if that is something you need.

      Out of the Sandbox Shopify Themes

      Recently it came to our attention that some of our best work and by far the majority of our work over the past two years as Shopify experts has been done using themes developed by one particular theme house. 

      read time.

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      Although published over a year ago now, this is a great video that explains what Shopify is, who it's for, how it's ecosystem works and what the vision is. It provides some great insight into the what, the who and the why.

      Shopify Roadshow Video

      Although published over a year ago now, this is a great video that explains what Shopify is, who it's for, how it's ecosystem works and what the vision is. It provides some great insight into the what, the who and the why.

      read time.

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      Further to our previous appearance on Kurt Elster's unofficial Shopify podcast back in June, I was invited back this month and this time we spoke about the concept of using Shopify as a wholesale platform.

      We delved into the aspects around wholesale online like whether or not to use a separate instance of Shopify for your wholesale needs, pricing tiers, wholesale customer registration and more. 

      ► listen to the podcast here.

      Further to our previous appearance on Kurt Elster's unofficial Shopify podcast back in June, I was invited back this month and this time we spoke about the concept of using Shopify as a wholesale platform.

      read time.

      Read More

      One of the more frequently asked questions when we're setting up ecommerce stores using the hugely successful Parallax theme by Out of the Sandbox, is how to size the banner images.

      Being that the parallax effect itself requires some overlap for it to actually function, it becomes hard to decide on the correct size of your banner images and where to place your important content.

      This can make it difficult to brief your photographer or graphic designer, so we set out to simplify the matter intelligently.

      The most important things to realize are that:

      1. The image will be horizontally center aligned.
      2. It will very likely be cropped on the sides to accommodate the specified height of the area.
      3. There will very likely be under lap at the top and bottom (for the parallax effect).
      4. We honored Out of the Sandbox's recommended banner size of 1600 x 805px so we're always working with the optimal image size.

      In an effort to illustrate the display of your banner image on various devices, we made screenshots of three of the most common devices.

      Screenshots of the super imposed banner images on the Parallax theme by Out of the Sandbox for Shopify.

      1. For desktop sizes we chose the current most popular size of 1366 x 769px and then for the big screen users, we chose 1680 x 1080.
      2. For tablets we chose the iPad screen size at portrait and landscape.
      3. For mobile phones we chose the iPhone 6 screen size at portrait and landscape.

      We then super imposed the actual banner image over the screenshots in Photoshop and faded them a bit to see how they're placed. You can see below how the banners are positioned by the theme in each device's screen size.

      Note: the parallax effect does not take effect on a mobile device, hence most mobile views (portrait specifically) are full height.

      To make things even easier, we then extrapolated this information visually into a Photoshop template that we can now use to prepare our client store's banner images quickly and easily. There is also significantly improved predictability over where their content will be displayed.

      Parallax Banner Positions in the Out of the Sandbox theme.
      The image above shows all of the view-ports on at once. It's unlikely you'd ever want to see them like this though. We therefore made each device view-port a separate layer set that can be toggled to see how your banner will sit on that device and orientation as seen below.

      Toggling Layer Sets in Photoshop for the Parallax Shopify Theme by Out of the Sandbox

      To make things easier for other Shopify Experts and merchants alike, we've also decided to make this PSD banner template available for purchase.

      Buy this PSD template now for only $10

      Note: If you're an existing ShopCreatify client, please contact us for a free copy of this PSD.

      We'd love to hear what you think.

      Out of the Sandbox' Parallax Theme banner template in Photoshop PSD

      Since we do so many store setups and customization work on the amazing Parallax theme by Out of the Sandbox, we thought it wise to address one of our most frequently misunderstood aspects of the theme. How to make your banner images fit and work well.

      read time.

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      Having somewhat recently joined a great group of Shopify experts in a round table type Slack channel, we were kindly offered the chance to participate in a podcast with Kurt Elster of Ethercycle.

      In this episode we discussed some basics of ecommerce since it's the topic I've spoken about at a number of Shopify events.

      ► listen to the podcast here.

      Having somewhat recently joined a great group of Shopify experts in a round table type Slack channel, we were kindly offered the chance to participate in a podcast with Kurt Elster of Ethercycle.

      read time.

      Read More

      Product Photography Studio

      Can you take professional (enough) photos of your products with a smartphone?

      According to Shopify, you can but being a born skeptic, I needed more solid proof that it can be done, so we set out to test the theory and not only to see if it is possible, but if it is possible to do on a budget.

      A bit of an admission before we dive straight in. I've got a bit of a history in photography although mostly in the realm of motorsport. It's fair to say that I may know a bit more about lighting, composition, camera settings and other aspects than the average Joe, but with the instructions below, you should be able to achieve the same results.

      We started by gathering up all the "ingredients" for our photo box and although there are a few things we'll do differently the next time, this worked, and it should also work for you.

      Ingredients:

      Product Photography Lightbox Materials

      • 4 x A2 polystyrene boards
      • 3 x A3 sheets of tracing paper
      • 1 x A1 sheet of cardboard (300gsm or thicker)
      • A small bottle of clear glue (check that it sticks polystyrene. We used this.)
      • A sharp knife (an NT Cutter is perfect)
      • A large metal ruler (optional but certainly useful)
      • Clear boxing tape
      • 3 x "Pixar" style bedside lamps
      • 3 x 15W cool white energy saver bulbs
      • A box of sewing pins (useful but not required)

      Method:

      1. Stick the boards together

      Product Photography Box being stuck together

      Using the glue, stick the box together, pin in place and allow to dry. I stuck the back board on first and the sides on after that. If the boards are decent quality it should all naturally align at right angles.

      2. Cut out the "windows"

      Making the windows on the product photography box

      Once the glue is properly dried (I left it for 24hrs), flip it on it's side and carefully measure out the holes for the "windows". I left about 1cm "bleed" for the tracing paper to not be precariously placed on the frame.

      Cut them out with the ruler and NT cutter while clenching your teeth to the awful screechy sounds it produces.

      3. Stick on the tracing paper

      This was slightly tricky, but not impossible. Lay the tracing paper over the aperture hole of the frame and place a small piece of tape on each corner working diagonally (place one piece in a corner, place a piece diagonally opposite it and then the final two corners while pulling it tight each time). This allows the paper to be sufficiently taught and not have waves / wrinkles.

      Product photography light box diffusers

      Finally lay a nice full length strip of tape on each edge of the paper to provide the final seal. 

      I stuck the paper on the inside of the box so there weren't any corners visible. A matte finish tape would probably be better if you can find it.

      Due to the international paper dimensions being what they are, you can now take a sheet of tracing paper and stick it at the top rear of the box.

      Now, important if you just stick it there, you risk the box being pulled inwards like a bow and breaking, so I cut the rear upright excess polystyrene board off and stuck it over the middle top of the box as a brace. This is where the pins came in handy as they kept the brace in place while the glue dried. Again I left it overnight to set properly.

      4. Install the infinite curve

      Product photography light box infinite curve

      Measure the width of the inner portion of the photo box and then cut the white cardboard length wise to fit snugly inside the box. Make sure you err on the side of not cutting enough cardboard off and rather shave slivers off to make it fit tight and snug.

      5. Switch on the lights

      I didn't think it would be necessary to explain how to put a lightbulb into a lamp nor how to plug them in nor switch them on. Simply do it, and if you struggle, I think your issues may be greater than this little tutorial covers.

      Product photography box lights

      I aim the lights as shown in the picture below and one thing extra I needed to find to install the top light was a box behind the photo box to put the lamp on. I taped the lamp to the box so it didn't fall through the roof.

      Product photography light box

      With a little post production in Photoshop or similar, you can quite quickly have results like below.

      Pen photograph

      Product photography light box

      Can you take professional (enough) photos of your products with a smartphone?

      According to Shopify, you can but being a born skeptic, I needed more solid proof that it can be done, so we set out to test the theory and not only to see if it is possible, but if it is possible to do on a budget.

      read time.

      Read More

      Setting up online shops for other people is an interesting process. Nobody knows your business like you do, but wading through Shopify and trying to make sense of things while trying to ensure that all the necessary information and settings are in and configured correctly can be a real schlep. If you don't happen to know everything that is required and where it all goes it can be even worse. Luckily we've set up a few stores already, but even so, gathering all the required information has been a bit of a tricky one up until now. To smooth the process, we've developed version 1 of our Shopify Content Delivery Kit.

      Buy the kit here for only $29

      Defining the pain points

      Everything for a reason they say. The fact that we committed such a considerable amount of time and effort to developing this content delivery kit was due to the following pain factors:
      1. The time from signup to store launch was simply too long. Even for small stores.
      2. Our customers were struggling with some of the more technical requirements in preparing their store assets (products, pages etc.)
      3. It was too easy to miss simple small things that were only got caught in the pre-launch testing phase.
      4. The process was just too inefficient for my liking.
      To solve these issues we sat down and brainstormed a few solutions. We wanted things to be practical, not overly technical and ultimately a solution that removed any ambiguity from the process and guided our customers from start to finish.

      The Solution

      Ultimately we established that the best way to achieve these objectives was to create the following:
      1. A thorough Shopify content delivery guide detailing each aspect of the store setup requirements from start to finish. You can call this the central point of the guide package and it references all supporting files and processes.
      2. Simple form / sample documents that are completed / edited and returned to us for implementation into the ecommerce store.
      3. Refactored and simplified the Shopify product CSV into an easily understood spreadsheet for our customers to easily complete and return to us.
      4. Last but not least, a printable checklist so our customers can check off the items they've done, checked internally and delivered to us.

      Shopify Setup Guide
      The ShopCreatify Content Delivery Guide Printable Checklist and Guide open on an iPad

      We believe that with this brand spanking new content delivery guide package we'll be able to better serve our customers. At the end of the day we want to deliver speedy store setups that are well executed and allow our customers to start trading effectively and efficiently from day 1. If you'd like to find out more, please feel free to email us at hello@shopcreatify.com. You can also sign up for a 14 day free trial if Shopify here.

      Buy the kit here for only $29

      Setting up online shops for other people is an interesting process. Nobody knows your business like you do, but wading through Shopify and trying to make sense of things while trying to ensure that all the necessary information and settings are in and configured correctly can be a real schlep.

      read time.

      Read More

      To best explain what we do, I thought it might be a good idea to explain how we do it. Not down to the fine details of course, we're not that trusting. You might be a competitor of ours and decide to start copying how we do things. Paranoia aside, and without further ado, here's the what and how we do what we do.

      Discovery

      Client Discovery ShopCreatify
      Screenshot of the ShopCreatify initial inquiry form 

      Without a doubt this is the most important phase of any project. If we're not a suitable match for your needs (nor Shopify perhaps) we'll be brutally honest in this phase. Shopify covers most ecommerce needs but sometimes what someone wants just doesn't suit the pre-built nature of the system. There is always the option of writing custom apps, but if your core requirement is too starkly different to what Shopify offers we'll likely advise a different route. If you want to, you can always give Shopify a whirl with a 14 day free trial. That said, a vast majority of ecommerce requirements are catered for perfectly and elegantly with the Shopify platform. Whether you're able to roll out your store with a bare bones "vanilla" flavored version of the system or you want to spice things up with feature rich store including all the bells and whistles, you're well covered. In the discovery phase the most important factor for both you and ShopCreatify is establishing mutual suitability. Mutual respect, professional ethics and a passion for your business are very important to us. Together with you, in the discovery phase we'll also define the overall scope of the project. Some of the key points involved in most projects are:

      1. How many and what type of products you want to sell
      2. What payment methods you want to offer your customers
      3. How you'll be shipping your products
      4. How will the necessary information (product data, images, legal literature etc.) be delivered to us and in what format(s)
      5. Overall readiness of the brand (logos, visual identity etc.)
      Once we have established the above factors (and likely others) we can both make an informed decision with regards to costs, timing and resource requirements. This is usually the make or break point where we both decide whether to proceed with the project.

      Planning

      ShopCreatify Trello board example
      An example of a ShopCreatify project Trello board.

      If we're in the planning phase it is a given that we've both decided to proceed with the project.  By now we should already be quite familiar with each other and have a good understanding of the project's requirements. We strongly believe that failing to plan is planning to fail. A great deal of emphasis is placed on the process of setting out the tasks required as well as the relevant milestones and deadlines.

      Failing to plan is planning to fail. - Alan Lakein
      All ShopCreatify projects have a dedicated "customer happiness manager" assigned who will be in charge of setting up a private Trello board for your project. A high level set of tasks will be created in the form of cards which are prioritized in the correct order as logic dictates.

      Execution

      Editing a theme in Shopify

      With all the tasks set out, we start executing them with ruthless abandon. We'll assign you tasks to do too. Things like composing your page content, compiling your product data, getting your legal page content together etc. On a weekly basis we'll send a status update with an executive overview breakdown of the project's health and momentum. This allows you to apply pressure on anyone / anything that is causing a bottleneck or to simply ease your concerns or alert you to any stagnation in the project. The main aspects involved in the execution of most projects include:

      1. Domain registration & pointing
      2. Email setup
      3. Store setup & configuration
      4. Theme implementation & styling
      5. Content loading and formatting
      6. Product loading
      7. Payment facility setup
      8. Shipping provider integration
      9. App integration, configuration & styling
      10. Testing & bug fixing
      It is important to note that we are strong advocates of Kanban and agile development. So although things may appear quite "waterfall" in this blog post, that is not the case. We have daily scrums, planning meetings, review meetings and retrospectives. We find this the most productive way of execution and allows all parties to collaboratively create the best end result (your shop).

      Deployment

      OStrap.com live shop
      OStrap paracord products ecommerce store (note, this is a live store)

      Now that your site is ready to be switched live, we will -at your bidding- do so with confidence that it will be ready to start receiving your first orders. Depending on the nature of the project and agreement in place, we'll be available to fix any unforeseen teething issues for a set period of time. To believe there won't be any teething issues is naive at best and irresponsible at worst. Being ready to quickly fix snags that get exposed in the wild is an important aspect in any web deployment, ecommerce or not. And that, ladies and gents is how we do it. If you're interested in finding out more, please get in touch.

      To best explain what we do, I thought it might be a good idea to explain how we do it. Not down to the fine details of course, we're not that trusting. You might be a competitor of ours and decide to start copying how we do things. Paranoia aside, and without further ado, here's the what and how we do what we do.

      read time.

      Read More

      The decision to base our entire business around servicing another company's customers was not one taken lightly. I mean we could have just become another ecommerce consultancy. We could have wined and dined and schmoozed our way into people's back pockets. One can spend hours, days, weeks, months (even years) drawing up specifications, wireframing, designing mockups, prototyping, setting up development environments, registering SSL certificates, getting your PC DSS compliance underway and more, but we chose not to.

      Why we didn't faff with all that

      Messing around with all that stuff is no longer necessary. It's redundant, it's just not the way things need to happen anymore. Yes, there's absolutely a place for all that in the enterprise market (aka big, ugly and expensive), but frankly we find that boring, stifling, slow going. Ultimately in most normal cases it's a massive waste of time and money. You want to get online and selling fast. We want you to experience the feeling you get when you receive that first order. You need to focus on aspects like marketing, branding, customer service and most of all, making, sourcing and selling those awesome products. We've packaged a roadmap and set of tools to rapidly set up your store for you. All you'll need to do is strap in and enjoy the ride. We'll guide you every step of the way.

      SaaS to the rescue

      These days, in the time of SaaS (Software as a Service) and cloud computing, a vast majority of the heavy lifting is done for you. You no longer need to worry about hosting your site on a (possibly) shared server. The responsibility of maintaining the core software running your shop is no longer on your shoulders. The acronym laden legislated requirements for owning and running an online store are effectively "outsourced" to your SaaS provider and payment gateways. This means that your costs are lower, you'll be quicker to market and you can focus on more pressing issues than bureaucratic appeasement.

      You're smart enough to choose wisely

      We're relying on you to some degree. You need to do your homework. You need to be confident in the platform you choose for your store. We'll even help you make that decision if you like. In fact, drop us an email with a question about Shopify or ShopCreatify and we'll do our best to advise. Who knows, maybe you need something else, but I doubt it. We only do Shopify stores and we're proud to be affiliated with such a great ecommerce platform. In future posts we'll cover more reasons that Shopify could be a great fit for you, but this one was just to give some insight into why we chose to follow such a specific path... in case you were wondering.

      The decision to base our entire business around servicing another company's customers was not one taken lightly. I mean we could have just become another ecommerce consultancy. We could have wined and dined and schmoozed our way into people's back pockets.

      read time.

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