Search Engine Optimisation for Shopify

Shopify SEO Scrabble pieces (because we're arty and good with metaphors)

Sometimes while you're going about your normal daily business you'll come across some piece of information that you consider worthy of being committed to your arsenal of reference material. Today was one of those days.

In a closed Shopify agency owners Slack channel, our friend Eric Davis over at Little Stream Software shared something that should probably be read, digested and stored for later reference by every Shopify merchant, expert and partner.

What I'm referring to is this article about SEO for Shopify.

For us, the main takeaway from the article was a checklist we were able to put together from Eric's own recommendations which consists of:

  1. Page titles
  2. Meta descriptions
  3. Consistent URL structures
  4. Alt tags
  5. Content length
  6. Structured data

Without diving into the details (we're not online marketers), if you read the article, you should be in a pretty good position to ensure that your on-site SEO is up to scratch.

Note: Remember that online marketing is always full of ever moving goalposts. At the time of you reading this or Eric's article, there may be new factors at play, but at the time of writing, this is pretty solid advice.

Read the article on SEO for Shopify here.




Ross Allchorn
Ross Allchorn

Author

Hi, I'm Ross, an entrepreneur, author and a specialist in e-commerce. I'm always keen on hearing about new and interesting startups and projects, so feel free to contact me using our contact page.