Not wearing suits and taking names

read time.

The decision to base our entire business around servicing another company's customers was not one taken lightly. I mean we could have just become another ecommerce consultancy. We could have wined and dined and schmoozed our way into people's back pockets. One can spend hours, days, weeks, months (even years) drawing up specifications, wireframing, designing mockups, prototyping, setting up development environments, registering SSL certificates, getting your PC DSS compliance underway and more, but we chose not to.

Why we didn't faff with all that

Messing around with all that stuff is no longer necessary. It's redundant, it's just not the way things need to happen anymore. Yes, there's absolutely a place for all that in the enterprise market (aka big, ugly and expensive), but frankly we find that boring, stifling, slow going. Ultimately in most normal cases it's a massive waste of time and money. You want to get online and selling fast. We want you to experience the feeling you get when you receive that first order. You need to focus on aspects like marketing, branding, customer service and most of all, making, sourcing and selling those awesome products. We've packaged a roadmap and set of tools to rapidly set up your store for you. All you'll need to do is strap in and enjoy the ride. We'll guide you every step of the way.

SaaS to the rescue

These days, in the time of SaaS (Software as a Service) and cloud computing, a vast majority of the heavy lifting is done for you. You no longer need to worry about hosting your site on a (possibly) shared server. The responsibility of maintaining the core software running your shop is no longer on your shoulders. The acronym laden legislated requirements for owning and running an online store are effectively "outsourced" to your SaaS provider and payment gateways. This means that your costs are lower, you'll be quicker to market and you can focus on more pressing issues than bureaucratic appeasement.

You're smart enough to choose wisely

We're relying on you to some degree. You need to do your homework. You need to be confident in the platform you choose for your store. We'll even help you make that decision if you like. In fact, drop us an email with a question about Shopify or ShopCreatify and we'll do our best to advise. Who knows, maybe you need something else, but I doubt it. We only do Shopify stores and we're proud to be affiliated with such a great ecommerce platform. In future posts we'll cover more reasons that Shopify could be a great fit for you, but this one was just to give some insight into why we chose to follow such a specific path... in case you were wondering.

Ross Allchorn
Ross Allchorn


Hi, I'm Ross, an entrepreneur, author and a specialist in e-commerce. I'm always keen on hearing about new and interesting startups and projects, so feel free to contact me using our contact page.