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PODCAST: Why You Can’t Always Use Customer Journey Buying From Day One

PODCAST: Why You Can’t Always Use Customer Journey Buying From Day One

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1 min read

Unprepared Podcast Ep.59

ShopCreatify founder, Ross Allchorn, returned to the Unprepared Podcast with Chase from Honest Ecommerce. This time they discussed the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more. 

Timestamps:

[00:40​] - Intro

[02:02​] - What is the journey buying concept?

[03:00​] - Where to use customer journey buying

[04:00​] - Journey buying vs cross-sells/upsell

[06:55​] - Types of merchants for journey buying

[10:40​] - Building customer journey experiences

[12:25​] - Where to find Ross

Linda Lynch
Linda Lynch

Hello, Linda here. I'm a Digital Marketing specialist who has a deep love for selling stuff online. But also a big weakness for buying stuff online...